What are the responsibilities and job description for the Sr. Manager, Retail Stores & Operations position at Dyson?
About Us
Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About The Role
The Sr. Manager, Stores and Retail Operations is a senior field & operations leader responsible for building, operationalizing, and elevating Dyson’s Direct Retail store portfolio across the United States. This role merges operational excellence with multi-store leadership - overseeing store performance, operational infrastructure, people development, customer experience, and cross-functional execution.
You will partner closely with senior retail leadership, Store Leaders, and cross-functional teams to ensure our stores deliver a seamless, consistent, and iconic Dyson experience. This leader balances strategy with hands-on execution, strong analytical capability, and an obsession for operational efficiency and owner satisfaction.
Key Responsibilities
Retail Operations Leadership
At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial Benefits
Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About The Role
The Sr. Manager, Stores and Retail Operations is a senior field & operations leader responsible for building, operationalizing, and elevating Dyson’s Direct Retail store portfolio across the United States. This role merges operational excellence with multi-store leadership - overseeing store performance, operational infrastructure, people development, customer experience, and cross-functional execution.
You will partner closely with senior retail leadership, Store Leaders, and cross-functional teams to ensure our stores deliver a seamless, consistent, and iconic Dyson experience. This leader balances strategy with hands-on execution, strong analytical capability, and an obsession for operational efficiency and owner satisfaction.
Key Responsibilities
Retail Operations Leadership
- Own the operational infrastructure, systems, and day-to-day functionality of all Direct Retail stores across the United States.
- Create, refine, and implement standard operating procedures across all store formats.
- Ensure stores are operationally equipped to deliver a frictionless and consistent customer experience.
- Manage all retail audits, compliance requirements, and operational documentation (policies, procedures, onboarding guides, etc.).
- Oversee all store IT infrastructure, systems maintenance, and upgrades.
- Lead operational readiness for all new store openings, remodels, or new retail format launches.
- Drive execution of global retail operations initiatives within the Americas.
- Lead, develop, and coach Store Leaders and all store leadership to build high-performing store teams.
- Create development plans, performance coaching, and succession pathways.
- Drive a culture of continuous learning, innovation, and customer obsession.
- Partner with the Education team to ensure all operational, product, and store training is delivered effectively and on time according to Dyson’s standards.
- Foster strong team engagement and a culture aligned to Dyson’s values and behaviors.
- Manage, coach, and develop the Retail Operations team.
- Manage store P&Ls to achieve sales, profitability, and operational targets.
- Analyze sales & operational data to forecast demand, optimize staffing, product mix, and store performance.
- Partner with Sales and Marketing to identify selling/business opportunities.
- Identify and implement process improvements and cost optimization initiatives.
- Manage operational expense budgets, vendor relationships, and contract oversight.
- Champion the Dyson demo-led retail experience, ensuring exceptional engagement in every store.
- Partner with Store Leaders to elevate in-store demos, community engagement, and event execution.
- Ensure stores uphold Dyson brand integrity and deliver an iconic and educational customer journey.
- Build strategies that enhance customer satisfaction, drive conversion, and maximize traffic.
- Build strong partnerships with Marketing, Education, Merchandising, HR, Global Retail Operations, and IT.
- Serve as the voice of the stores—capturing feedback, identifying risks/opportunities, and informing strategic decisions.
- Ensure timely, clear, and effective communication across field teams and corporate stakeholders.
- Bachelor’s degree or equivalent experience required.
- 5 years in multi-unit retail leadership and/or previous retail operations leadership.
- Previous experience managing retail P&Ls and driving business results.
- Strong understanding of store operations, retail systems, and customer experience strategy.
- Proficient in Microsoft Office; SAP experience preferred.
- Exceptional organizational skills and high attention to detail.
- Ability to lead through ambiguity, manage complex projects, and influence cross-functional stakeholders.
- Innovative thinker with the ability to anticipate challenges and proactively develop solutions.
- Strong communication, presentation, and people leadership skills.
- Able to travel up to 50%.
- Always experimenting, always learning; embraces innovation.
- Acts with integrity, empathy, respect, and authenticity.
- Places the customer at the center of decisions.
- Tenacious and driven to deliver exceptional results the right way.
- Motivated, enthusiastic, and committed to creating engaging customer experiences.
At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial Benefits
- 401K with up to a 4% match
- Company paid Life Insurance and AD&D
- Flexible Savings Account (FSA) and Health Savings Account (HSA)
- Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
- Pre-tax Commuter Benefits (applicable areas only)
- Generous Child Care Leave Program
- Wellness Program
- Employee Assistance Program
- Generous Dyson Product Discounts
- Multi-Level Healthcare Coverage Options
- Vision & Dental Coverage
- Company paid Short-Term and Long-Term Disability