Senior Commercial Manager

Summary

Salary: Competitive Job Family: Marketing Location: Singapore - St James Power Station Headquarters

Senior Commercial Manager – Floorcare (Product) Full size, Accessories and other Stick Projects

We’re looking for a strong and passionate Senior Commercial Manager to join our Floorcare Business Unit. You will play an important role in supporting the growth of our expanding categories.

The role involves supporting the category commercial strategy and delivering exceptional product and Go-To-Market plans to our global markets. Reporting to the Head of category, in addition to supporting category strategy, you will develop a strong consumer-driven portfolio that meets market needs and drives commercial success. From defining pricing & proposition, to shaping global launch plans and optimizing lifecycle performance, you will oversee multiple aspects of the category’s commercial journey, to ensure we drive growth.

To achieve this, you will collaborate across Dyson – partnering with Engineering, Finance, Operations, Revenue and Market teams – ensuring the commercial voice is at the heart of our decision-making. As a senior manager you are expected to be pro-active and advocate for the category within Dyson, identifying and leveraging market insights, competitive analysis, and consumer trends to stimulate innovation, build engagement, and drive growth.

Key responsibilities

Development & launch delivery

• As a product lead in the BU, you will be a central figure in the delivery of new products.
• Understanding product features and customer needs and translating these into compelling propositions.
• Build and collaborate to review insight driven business cases for NPD. Maintain and manage these as projects develop. Doing this in collaboration with Finance, Business intelligence, Revenue and Key markets.
• Communicate portfolio impact of NPD launches and initiate end of life processes where required.
• Develop global launch strategies for NPD’s championing flawless global launches.
  
  

Commercial excellence

• Market analysis: Provide actionable insights into market dynamics, competitor activity, and consumer behaviours to inform product, pricing, and go-to-market strategies.
• Ad-hoc projects to drive growth.
  
  

Performance management

• Portfolio optimisation: Regularly evaluate the portfolio performance making suggestions to drive efficiency & growth.
• Contribute to periodic market range planning for the category.
  
  

Collaboration and communication

• Cross-functional partnering: Act as interface between Engineering & Operations, Campaigns & Creative and Revenue & Markets, ensuring alignment and efficient delivery of category objectives.
  
  

Key skills and behaviours

• Analytical: Able to look at and derive insights from a wide range of data sources, creating actionable outputs.
• Communication: Ability to simplify complex information into compelling, actionable stories. Be able to sell these to stakeholders to achieve your desired outcomes
• Stakeholder alignment: Proactively building relationships and consensus across senior leaders to delivery commercial success.
• Collaboration: Exceptional teamwork & interpersonal skills, creating strong networks in Dyson.
• Adaptability: Open to change and able to flex plans based on business needs and market conditions.
• Leadership: Role model for Dyson values, inspiring teams to innovate & deliver high performance.
  
  

What you’ll need

• Strong interest in the category.
• Proven category or commercial management experience
• A good understanding of market dynamics, consumer behaviour, and category management principles.
• Excellent analytical skills, with experience in delivering impactful insights and recommendations.
• A passion for innovation and wanting to do things differently.
• Communication and influencing skills, with experience in driving cross-functional alignment.
• A passion for delivering exceptional products and campaigns that resonate with consumers and elevate Dyson’s market presence.
• An ability to work independently and remotely for line manager, able to take the lead and see things through.
  
  

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Posted: 06 January 2026

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