What are the responsibilities and job description for the Head of Marketing position at DriveCentric?

DriveCentric is the world’s first augmented intelligence CRM platform for automotive dealers. Through omnichannel customer communication, AI-powered digital assistants, automatic information gathering, and personalized marketing automation, DriveCentric helps dealers sell more cars, faster. And we’re growing quickly!

We’re looking for a rockstar Head of Marketing with deep experience in the automotive industry and a passion for building high-performing marketing machines. Your job will be to serve as a leader on our growing team, build out the marketing function, and prove marketing’s impact through comprehensive reporting. You’ll report to our Chief Revenue Officer.

Responsibilities

Marketing Leadership & Team Building. You “lead from the front,” and the idea of building out the DriveCentric marketing department is exciting for you. Over time you can tap your network of partners, agencies and automotive marketing professionals with a “prove, then improve” mentality for hiring.
Automotive Industry Expertise . You know the automotive industry cold and ideally, you’ve marketed SaaS solutions to dealerships before. You know dealers’ needs and priorities, you keep a pulse on industry and competitor insights, and you’re willing to get into the weeds of our CRM to understand the amazing value it provides our customers.
Growth Marketing In A Sales-Led Motion . You know how to partner with Sales, Product and Customer Success teams to augment what’s working through thoughtful marketing. You’re comfortable prioritizing across demand gen, product marketing, sales enablement, customer marketing, brand marketing, and other functions.
Marketing Reporting. You’ll provide clear, comprehensive visibility into the marketing funnel and into ROI from marketing initiatives. You know how to drive marketing ROI in a sales-led organization, you know the advantages and the pitfalls of attribution, and you know which levers to pull when things don’t go as planned .
Budgeting & Planning. You can build, optimize, and maintain budgets across several marketing initiatives, including conferences and events, paid media, partnerships, and more. You’re willing to make strategic bets on segments, channels, and creative marketing tactics that will drive growth.

Qualifications

Expert Automotive Marketing Leader. We think experience is best measured in results and intensity (not years), but you need to have been in the automotive industry for a while. You also need to have meaningful experience driving marketing ROI and developing a team. We’re thinking 10 years.

Data-Driven, Funnel-Focused Thinker. Data may not tell the whole story, but it’s critical to decision-making and efficient budget allocation. You know how to align performance data to different stages of the marketing funnel, and you can collaborate with team members in Sales and Customer Success to get a view of marketing’s full impact .

Rigorous Prioritizer. You’re comfortable working entrepreneurially, prioritizing for impact, and keeping leaders, peers and teams up to speed on marketing initiatives. You start with “why” and can quickly adapt to shifting opportunities in our fast-paced business.

Leader & Collaborator. Leadership is a calling for you, and you can inspire, influence and collaborate with team members at all levels of an organization. You lead by doing, you deliver for the customer always, and you put the goals and needs of the team ahead of your own.

Strategic Executor. Simply put, you don’t just get it done. You get the right things done, and done well. You’re organized, prioritized, scrappy, and agile. You are also adept at digital marketing and know your way around web analytics tools, advertising platforms, content management systems, and CRM.

Why DriveCentric?

DriveCentric is a fast paced, energetic, young and rapidly growing company based in St. Louis, specializing in CRM software for automotive dealerships across the nation.

The secret ingredient to the success of DriveCentric is its culture. Through bold leadership and innovation, the company leads our industry with next-generation technology and customer service. Our diverse and collaborative team is united by our shared passion and an entrepreneurial mindset.

In addition, our leaders empower employees by fostering a fun, transparent and flexible work environment. A strong culture of happy, dedicated employees with ample growth opportunities ensures the company’s continued success.

Apply for this job

Receive alerts for other Head of Marketing job openings

Head of Marketing

What are the responsibilities and job description for the Head of Marketing position at DriveCentric?

What is the career path for a Head of Marketing?

Job openings at DriveCentric

Not the job you're looking for? Here are some other Head of Marketing jobs in the St. Louis, MO area that may be a better fit.

We don't have any other Head of Marketing jobs in the St. Louis, MO area right now.

AI Assistant is available now!