What are the responsibilities and job description for the Demand Generation Manager position at DriveCentric?

Demand Generation Manager

Location : St. Louis, MO

DriveCentric is the world’s first augmented intelligence CRM platform for automotive dealers. Through omnichannel customer communication, AI-powered digital assistants, automatic information gathering, and personalized marketing automation, DriveCentric helps dealers sell more cars, faster. And we’re growing quickly!

We’re looking for a rockstar Demand Generation Manager with a passion for driving growth. Your job will be to plan, execute and report on omnichannel campaigns to engage our audience of franchised auto dealer prospects.

You’ll report to our Chief Revenue Officer to begin.

Responsibilities

Omnichannel Campaign Planning & Execution : You’ll budget, plan, execute and optimize campaigns targeting prospects across multiple channels, including live and hybrid events, email, social media, PR and digital advertising. You’re “dangerous” in all these channels and an expert in at least one, and you know how to AB test and improve conversion rates.
Content Writing & Publishing : You may not be a copywriter by trade, but you know what useful content looks like and you’re willing to go the extra mile to make unforgettable, “unignorable” content including surveys, interviews, and data analyses. You’ll develop our content strategy, repurpose content from channel to channel, and use AI effectively for content generation.
External Vendor Management : You’ve managed agencies and freelancers before, and you may have even worked agency-side yourself. You’ll create activity calendars, validate partners’ strategy and execution, set performance metrics and hold vendors accountable to outcomes .
Measurement & Reporting : You’ll build on our measurement framework using tools like Salesforce, Google Analytics 4, and Klaviyo as well as paid advertising tools like Google Ads, LinkedIn Ads and others. You’ll analyze campaigns to drive optimization and generate data-driven insights that influence our strategy on a monthly, quarterly and annual basis.
Cross-Team Collaboration : You’ll work in lockstep with the marketing and sales teams, finding ways to support and influence the inbound lead funnel, big pipeline deals and outbound sales efforts. You’ll hold yourself and others accountable to KPIs, campaign optimization, data management, and tracking as needed.

Qualifications

Data-Driven Thinker : Data may not tell the whole story, but you know it’s critical to decision-making and efficient budget allocation. With any new campaign or marketing idea, you think first about how we can measure it and evaluate its impact using both quantitative and qualitative measures.

Experienced Demand Marketer : We think experience is best measured in results and intensity (not years), but you need to have meaningful experience driving demand from prospects through marketing campaigns in a B2B SaaS setting. We’re thinking 5 years.

Detail-Oriented Self-Starter : You love to “take and run with” campaigns, and you can take a campaign from idea to execution without a high level of oversight. You’re a “details person” and you can review any content piece or data set and find areas of improvement. Strategy is your strong suit, and you match that with high-caliber execution.

Rigorous Prioritizer : You have an eye for high ROI impact, and you focus always on doing the right things, and doing them well . You know that any business is evaluated on top-line and bottom-line growth, and you prioritize for impact accordingly.

Polished Communicator : You communicate clearly in verbal, visual and written form, and you “get to the point.” You’re adept at telling stories using data and insights generated from our marketing campaigns.

Core skills

Strong demand generation and project management skills

Proficiency with marketing automation platforms (e.g., Klaviyo) and CRM tools (e.g., Salesforce)

Experience with lead scoring models and sales enablement

Familiarity with account-based marketing (ABM) or similar strategies

Strong understanding of SEO and content strategy

PPC campaign management experience (Google Ads, LinkedIn Ads, etc.)

Why DriveCentric?

DriveCentric is a fast paced, energetic, young and rapidly growing company based in St. Louis, specializing in CRM software for automotive dealerships across the nation.

The secret ingredient to the success of DriveCentric is its culture. Through bold leadership and innovation, the company leads our industry with next-generation technology and customer service. Our diverse and collaborative team is united by our shared passion and an entrepreneurial mindset.

In addition, our leaders empower employees by fostering a fun, transparent and flexible work environment. A strong culture of happy, dedicated employees with ample growth opportunities ensures the company’s continued success.

Benefits

Health, dental and vision insurance effective first day of employment

401(k) eligibility after 90 days of employment with company match

Health Saving Account

Flexible Spending Account

Dependent Care Flexible Spending Account

Flexible Time Off (FTO)

9 paid holidays per year

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Demand Generation Manager

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