Director, Commerce Solutions

Drive Medical has become a leading manufacturer of medical products with a strong and consistent track record of growth achieved both organically and through acquisitions. We are proud of our high-quality, diverse product portfolio, channel footprint and global operating scale. Our products are sold in the homecare, long-term care, retail, and e-commerce channels in more than 100 countries around the world.   

“Leading the World with Innovative Healthcare Solutions that Enhance Lives”

Role Summary

We’re hiring a hands-on product and technology leader to own the strategy, roadmap, and execution for the digital commerce ecosystem that powers our B2B and DTC websites—from acquisition and content through product discovery, pricing, checkout, fulfillment signals, and post-purchase engagement. This role ensures the full digital flow works end-to-end across SAP Commerce Cloud (B2B), Shopify (DTC), and HubSpot (marketing automation/CMS/CRM), aligned with Sales, Marketing, Customer Service, IT, and Operations.

This leader also oversees an offshore development team (and any supporting partners) to deliver platform enhancements, integrations, and ongoing optimization with strong velocity, quality, and reliability.

This position will periodically travel.

Key Responsibilities

1) Own the Digital Commerce Platform Strategy & Roadmap

• Define and maintain a unified product and technology roadmap for B2B DTC digital commerce capabilities.

• Establish target architecture connecting SAP Commerce, Shopify, HubSpot, and the integration/data layer.

• Prioritize initiatives based on business value, customer impact, feasibility, risk, and total cost of ownership.

2) Deliver End-to-End Commerce Experiences (B2B DTC)

Own capabilities that flow through both digital businesses, including:

• Site experience & content: navigation, search, merchandising, landing pages, CMS governance, personalization foundations

• Product discovery: taxonomy, filters, PDP experience, bundles/kits, cross-sell/upsell

• Pricing & promotions: customer-specific pricing, promotions/discounting logic, price display rules

• Checkout & payments: cart rules, shipping logic, tax, payment methods 

• Order lifecycle: order creation, status visibility, cancellations/returns, reorders, invoices/PO workflows 

• Customer account experiences: account management, permissions/roles, saved lists, quote workflows (as applicable)

• Post-purchase engagement: triggered comms, service touchpoints, lifecycle journeys via HubSpot

3) Platform Ownership: SAP Commerce Cloud, Shopify (HubSpot Support)

• Product owner for SAP Commerce Cloud (B2B portal)—account structures, contract pricing, catalog segmentation, and enterprise workflows.

• Product owner for Shopify (DTC)—UX evolution, apps ecosystem, checkout, promotions, and conversion optimization.

• Provide technical HubSpot support across acquisition and lifecycle: forms, email, segmentation, journeys, CMS (where applicable), and attribution support.

4) Integration, Data, and Operational Reliability

• Partner with IT/Architecture to ensure clean integrations across commerce platforms and back-end systems (e.g., ERP, OMS/WMS, PIM, analytics).

• Define required data objects and flows (product, pricing, inventory availability, customer, orders, returns).

• Establish monitoring, incident response, release governance, and controls for revenue-critical flows.

5) Analytics, Experimentation, and Growth

• Define KPIs for the funnel (traffic → conversion → AOV → repeat → margin impact).

• Drive a testing culture: A/B testing, merchandising experiments.

• Use VOC behavioral data to prioritize improvements and reduce friction.

6) Lead Delivery Through Offshore Development Team and 3rd Party Agencies

• Manage and scale an offshore developer team (and partners as needed) delivering enhancements, integrations, and bug fixes across SAP Commerce, Shopify, and HubSpot-connected workflows.

• Set clear expectations for output and quality: sprint planning, backlog hygiene, acceptance criteria, code/release standards, and documentation.

• Ensure strong communication rhythms across time zones (standups, demos, retro, escalation paths) and transparent delivery reporting.

7) Cross-Functional Stakeholder Leadership

• Align stakeholders across Marketing, Sales, Customer Service, Finance, and Ops on priorities and tradeoffs.

• Translate needs into clear requirements (epics, user stories, acceptance criteria) and drive delivery to measurable outcomes.

• Manage external agencies/implementation partners; hold teams accountable for timelines, quality, and results.

Required Qualifications

• 7–12 years in Technical Product Management, Product Operations, Business Systems, Solutions Architecture (product-facing), or Digital Platform Leadership, with demonstrated ownership of complex enterprise platforms.
• Proven ownership of cross-functional roadmaps spanning CRM Marketing Automation eCommerce Product Data, ideally in B2B (distribution/manufacturing preferred).
• Demonstrated ability to operate as the “connective tissue” across business and technical teams—driving outcomes even when platform ownership is fragmented or ambiguous.

Platform & Domain Experience

• Deep, hands-on experience in SAP Commerce Cloud (Hybris) and Shopify (configuration, data models, and integration patterns).

• Working experience in one or more of the following is strongly preferred:

  • HubSpot — lifecycle stages, segmentation, workflows, forms, email, CMS/analytics
  • Salesforce (Sales/Service Cloud): objects, automation, reporting, process design

  • Salsify (PIM): taxonomy, attribute governance, assets, syndication workflows

  • iPaaS/Middleware (MuleSoft, Boomi, Workato, Azure Integration Services, etc.): orchestration, monitoring, retries, error handling

• Strong understanding of B2B and DTC commerce patterns:

  • B2B: account hierarchies, roles/permissions, contract pricing, quotes/POs, invoicing/terms (as applicable)

  • DTC: promotions, checkout constraints, payments, taxes/shipping, returns

Technical Fluency (Must-Have)

• Strong working knowledge of integration and data architecture, including:
  • REST APIs, webhooks, batch feeds, event-driven patterns, authentication (OAuth/API keys), rate limits
  • Canonical data modeling across Account/Contact/Product/Order/Quote/Case domains
  • Data mapping/specification writing: field mapping, transformations, validations, deduping/matching rules
  • Integration reliability practices: idempotency, retries, dead-letter/error handling, reconciliation, observability
• Ability to define and operationalize lifecycle signals and instrumentation:
  • Event taxonomies (view/search/cart/quote/order/case), naming conventions, required properties, attribution context
  • Requirements for analytics enablement (KPIs, dashboards, source-of-truth definitions, refresh cadence)
• Comfortable writing technical requirements thatengineers can build from:
  • Sequence diagrams / data flow diagrams (basic), integration specs, acceptance criteria, edge cases, non-functional requirements (performance, security, privacy)

Execution & Delivery Leadership

• Proven experience leading delivery in Agile/Scrum environments:
  • backlog management, story readiness, sprint planning, release coordination, UAT strategy, post-launch validation
• Demonstrated ability to manage cross-platform dependencies and deliver programs spanning multiple teams and vendors.

Stakeholder Leadership & Communication

• Exceptional ability to influence across Sales, Service, Marketing, eCommerce, and IT:
  • resolves prioritization conflicts, drives governance, and makes decisions stick
• Strong executive communication:
  • can produce roadmap narratives, tradeoff documents, business cases, and QBR/MOR-ready reporting that ties platform work to measurable outcomes.

Vendor & Partner Management

• Experience owning vendor outcomes end-to-end:
  • scoping, SOW review, delivery oversight, QA standards, launch readiness, and ongoing operational accountability.

Why Apply to Drive Medical…

Competitive Benefits, Paid Time Off, 401(k) Savings Plan

Pursuant to New York law, Drive Medical provides a salary range in job advertisements. The salary range for this role is from $145,000.00 to $175,000.00 per year. Actual salaries may vary depending on factors such as the applicant’s experience, specialization, education, as well as the company’s requirements. The provided salary range does not include bonuses, incentives, differential pay, or other forms of compensation or benefits which may be offered to the applicant, if eligible according to the company’s policies.

This position is bonus eligible.

Drive Medical is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment. Drive Medical strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered person because of race, color, religion, gender, sexual orientation, gender identity, pregnancy and/or parental status, national origin, age, disability status, protected veteran status, genetic information (including family medical history), or any other characteristic protected by federal, state, or local law. Drive Medical complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.