What are the responsibilities and job description for the Senior SEO & Google Ads Specialist position at DrBalcony?
About DrBalcony
Welcome to DrBalcony – a trusted name in Inspection innovation. Since our establishment in 2021, we’ve been committed to bridging the gap between property owners and skilled Inspectors. With a focus on precision, technology, and trust, DrBalcony is where projects take flight, making California balconies safer with the expertise of over 4000 inspections.
About The Role
We’re seeking a data-obsessed digital strategist who lives and breathes SEO, AEO (AI Engine Optimization), GEO (Google Ecosystem Optimization), and Google Ads. You’ll be the architect behind DrBalcony’s digital visibility — blending technical expertise, creative strategy, and AI-enhanced execution.
You Should Know Exactly How To
Key Responsibilities
80,000 - 100,000 USD per year(Santa Ana, California)
Welcome to DrBalcony – a trusted name in Inspection innovation. Since our establishment in 2021, we’ve been committed to bridging the gap between property owners and skilled Inspectors. With a focus on precision, technology, and trust, DrBalcony is where projects take flight, making California balconies safer with the expertise of over 4000 inspections.
About The Role
We’re seeking a data-obsessed digital strategist who lives and breathes SEO, AEO (AI Engine Optimization), GEO (Google Ecosystem Optimization), and Google Ads. You’ll be the architect behind DrBalcony’s digital visibility — blending technical expertise, creative strategy, and AI-enhanced execution.
You Should Know Exactly How To
- Make Google fall in love with our content.
- Turn clicks into conversions.
- Attribute every dollar of ROI through the funnel.
Key Responsibilities
- SEO Leadership:
- Develop and execute technical on-page off-page SEO strategies to dominate California’s SB 326 / SB 721 search ecosystem.
- Conduct competitive research, keyword mapping, content optimization, and link-building campaigns.
- Ensure all SEO practices are integrated into web, landing page, and blog content.
- Google Ads Mastery:
- Manage and optimize multi-channel paid campaigns (Search, Display, Local, Performance Max).
- Continuously A/B test copy, creative, and audiences for CTR and conversion lift.
- Track and improve full-funnel attribution — from ad click to signed contract.
- AI-Powered Growth:
- Use generative AI tools (ChatGPT, Claude, Grok, etc.) to ideate, draft, automate, and optimize campaigns.
- Implement and iterate SEO/SEM automations using AI-assisted coding environments (Cursor, Replit, etc.).
- Constantly test new AI techniques to accelerate performance.
- Attribution & Analytics:
- Build and refine data funnels in GA4, Google Tag Manager, and Looker Studio.
- Attribute leads and revenue accurately through Salesforce & Marketing Cloud integrations.
- Deliver data-backed insights and actionable recommendations weekly.
- Strategic Contributor:
- Bring fresh, out-of-the-box marketing ideas — not just execute tasks.
- Collaborate with design, content, and dev teams to experiment with new approaches.
- Stay ahead of Google algorithm changes, AI SEO trends, and automation opportunities.
- 5-7 years of experience in SEO and Google Ads (preferably in B2C or service industries).
- Proven success ranking websites in competitive local markets.
- Deep understanding of GA4, Tag Manager, Search Console, and Looker Studio.
- Proficiency with tools like SEMrush, Ahrefs, Screaming Frog, SurferSEO, and Jasper.
- Strong grasp of attribution models, conversion tracking, and funnel analytics.
- Familiarity with AI tools (ChatGPT, Claude, Grok, Cursor) for productivity and campaign automation.
- Some experience with HTML/CSS/JS or web CMS environments preferred.
- Analytical mindset with creative instincts — a strategist who experiments.
- Excellent written communication and collaboration skills.
80,000 - 100,000 USD per year(Santa Ana, California)
Salary : $80,000 - $100,000