What are the responsibilities and job description for the Business Development Coordinator position at Drake & Associates, LLC?
The Business Development Coordinator will not rely on cold calling to convert leads; instead, you will engage leads after they have shown interest in one of our many marketing funnels, including informational workshop/seminars, webinars, radio ads, TV ads, social media, website leads, YouTube videos, paid social media, etc. The ideal candidate will be a good conversationalist, an excellent communicator, express a positive attitude, be persistent and confident. They will have excellent follow-up skills and can build relationships over phone, email and text, while never making the lead feel uncomfortable or pressured.
Key Traits
Key Traits
- Highly personable with an optimistic outlook on work and life
- Excellent communicator
- Remarkable organizational and prioritization skills, with a meticulous attention to detail
- Goal-driven team player with a result-driven approach
- Superior aptitude in innovation and problem-solving PLUS meticulous attention to detail
- Comfortable communicating over phone and in email, leveraging tools like Salesforce,
- Google Suite, calendar scheduling, auto-dialers, SMS platforms and similar technology
- Implement, and assist in the creation of, contact strategies to keep open leads engaged with the brand, including appointment setting, appointment confirmations and event reminders, leveraging both phone and email
- Leverage the brand’s content library, including TV and Radio show content, YouTube videos, podcast, editorial, webinar, whitepaper and the like to continue conversations with open leads that convey the long-term value that the brand can provide
- Follow up with prospective clients during peak hours of availability and convenience, including nights and weekends when necessary
- Assist in the management of the Advisor’s calendars through setting First Appointments relative to their availability and existing appointment schedule
- Possess an awareness about upcoming events, content releases and other marketing strategies, and leverage these events to convert leads into appointments.
- Bachelor’s degree preferred
- 2 years’ experience working within a Financial Advisory firm, or within a Sales role tasked with scheduling appointments for a company
- Excellent communication skills; both verbal and written
- Proficient with Google Suite
- Experience with Salesforce preferred, but not required