What are the responsibilities and job description for the Senior Director, Brand & Social Strategy position at DraftKings Inc.?
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
DraftKings is looking for a strategic, creative, and culturally fluent marketing leader to join our Brand Marketing team as the Senior Director of Brand & Social Strategy. This role will lead a high performing team focused on driving cultural relevance, brand affinity, and engagement among our audiences.
The ideal candidate is both a brand strategist and a social-first thinker—someone who can translate brand purpose into powerful storytelling and community-building moments across every channel.
What you’ll do as a Sr Director of Brand & Social Strategy
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 204,000.00 USD - 255,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The Crown Is Yours
DraftKings is looking for a strategic, creative, and culturally fluent marketing leader to join our Brand Marketing team as the Senior Director of Brand & Social Strategy. This role will lead a high performing team focused on driving cultural relevance, brand affinity, and engagement among our audiences.
The ideal candidate is both a brand strategist and a social-first thinker—someone who can translate brand purpose into powerful storytelling and community-building moments across every channel.
What you’ll do as a Sr Director of Brand & Social Strategy
- Lead Brand Strategy Development: Champion the overarching brand positioning, voice for DraftKings and its sub-brands (e.g., Sportsbook, Casino, DFS).
- Support Integrated Campaign Development: Partner with creative, media, and analytics teams to build best-in-class campaigns that drive business and brand metrics and thrive in a social first environment
- Oversee Social Media and Community Strategy: Lead a unified social strategy that balances brand storytelling, real-time engagement, and performance-driven content.
- Guide Cultural Relevance: Identify opportunities for DraftKings to authentically participate in sports, entertainment, and internet culture through earned-first ideas and partnerships.
- Lead and Mentor: Manage and inspire a high-performing team of brand and social strategists, fostering a culture of creativity, collaboration, and accountability.
- Collaborate Cross-Functionally: Partner across marketing, products and ops to unlock opportunities and ensure consistency of brand experience across every touchpoint.
- Use Data to Inform Strategy: Work closely with insights and analytics teams to inform briefs and measure performance, optimizing based on audience behavior and brand impact.
- 10 years of experience in brand strategy, social strategy, or integrated marketing—preferably with a mix of agency and client-side experience.
- Proven track record of leading large-scale brand campaigns and social strategies that drive measurable results.
- A "chronically online" attitude for staying on top of latest trends
- Deep understanding of brand storytelling, social platforms, and the intersection of sports, entertainment, and culture.
- Experience managing and mentoring multidisciplinary teams.
- Excellent communication, presentation, and leadership skills.
- A passion for sports, gaming, and innovation in the digital and cultural landscape.
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 204,000.00 USD - 255,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.