What are the responsibilities and job description for the Lead Analyst, Sportsbook Merchandising position at DraftKings Inc.?
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Lead Analyst on the Sportsbook Merchandising team, you’ll shape how data drives decisions across one of the most dynamic areas of the business. You’ll turn complex datasets into clear, actionable insights that improve product performance, elevate the customer experience, and influence strategic direction. Working closely with Sportsbook Operations, Product, and Data Science, you’ll embed experimentation and analytics into everyday decision-making. Your work will directly impact how we optimize Sportsbook content and scale smarter, data-informed strategies across the platform.
What you'll do as Lead Analyst, Sportsbook Merchandising
Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 121,000.00 USD - 151,300.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The Crown Is Yours
As a Lead Analyst on the Sportsbook Merchandising team, you’ll shape how data drives decisions across one of the most dynamic areas of the business. You’ll turn complex datasets into clear, actionable insights that improve product performance, elevate the customer experience, and influence strategic direction. Working closely with Sportsbook Operations, Product, and Data Science, you’ll embed experimentation and analytics into everyday decision-making. Your work will directly impact how we optimize Sportsbook content and scale smarter, data-informed strategies across the platform.
What you'll do as Lead Analyst, Sportsbook Merchandising
- Design, execute, and measure A/B tests to evaluate sportsbook features, customer experiences, and operational strategies.
- Partner with Operations, Product, and Data Science to translate business goals into analytical frameworks, success metrics, and measurable outcomes.
- Analyze customer behavior, betting patterns, and product performance to uncover trends and inform strategic priorities.
- Collaborate with the Operations Team to shape and drive the Merchandising roadmap through data-backed insights.
- Build automated dashboards and tools that enable stakeholders to monitor performance and identify opportunities in real time.
- Deliver clear, compelling analyses, experiment readouts, and presentations that influence cross-functional decision-making.
- A Bachelor’s Degree in Mathematics, Statistics, Computer Science, Economics, Business Analytics, or a related quantitative field; or equivalent experience.
- At least 5 years of experience in analytics, preferably within a technology, e-commerce, or digital product environment.
- Hands-on experience designing and evaluating A/B tests, with a strong understanding of experimentation principles.
- Advanced proficiency in SQL and experience building structured, analysis-ready datasets.
- Experience with data visualization tools such as Tableau, Power BI, or Looker, with the ability to create scalable dashboards.
- A proven ability to translate large, complex datasets into clear recommendations and communicate insights to cross-functional teams.
Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 121,000.00 USD - 151,300.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.