What are the responsibilities and job description for the Manager, Casino Integrated Marketing position at DraftKings Inc.?
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As the Manager of Casino Integrated Marketing, you’ll own the marketing vision for Golden Nugget Online Casino, bringing a sharp strategy and a builder’s mindset to a rapidly growing part of our business. This is your chance to lead cross-functional efforts that drive user acquisition, boost lifetime value, and shape the creative expression of a legacy casino brand. With the autonomy to operate as the single-threaded marketing lead, you’ll move fast, think boldly, and make an immediate impact.
What You’ll Do as the Manager of Casino Integrated Marketing
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 109,200.00 USD - 136,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The Crown Is Yours
As the Manager of Casino Integrated Marketing, you’ll own the marketing vision for Golden Nugget Online Casino, bringing a sharp strategy and a builder’s mindset to a rapidly growing part of our business. This is your chance to lead cross-functional efforts that drive user acquisition, boost lifetime value, and shape the creative expression of a legacy casino brand. With the autonomy to operate as the single-threaded marketing lead, you’ll move fast, think boldly, and make an immediate impact.
What You’ll Do as the Manager of Casino Integrated Marketing
- Drive growth across the Golden Nugget Online Casino through innovative marketing strategies, strong cross-functional execution, and disciplined performance analysis. This role sits at the center of product, creative, and channel execution, ensuring that GNOG delivers a best-in-class customer experience that maximizes New User growth, FTDs, and lifetime value.
- This role will be part of a leaner team — requiring independence, resourcefulness, and the ability to rally cross-functional partners without heavy oversight. The manager will be the sole marketing owner dedicated to GNOG, shaping vision based on input from marketing, analytics, and consumer insights.
- Act as the central liaison between channel teams and creative, ensuring campaigns are strategically sound and creatively differentiated.
- Champion the use of AI and automation in creative development to maximize efficiency and impact.
- Act as a champion for GNOG marketing priorities across the organization.
- Minimum 5 years of relevant experience in marketing or strategy roles.
- 3 years of proven success in the casino/gaming industry
- An analytical mind that is experienced with data and can operate in ambiguity and make decisions without all the information at hand.
- Innovative and solutions-focused with experience driving new ideas and hypotheses that improve business metrics.
- Obsessive about prospective & existing customer journeys and understanding the needs and behaviors that influence those journeys.
- Positive, inclusive and collaborative partner and teammate; with a high level of initiative and ability to coordinate efforts across diverse functional groups.
- Strong storyteller with the skills to communicate highly complex ideas in a compelling, digestible manner to Senior Leadership.
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 109,200.00 USD - 136,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Salary : $109,200 - $136,500