Admissions Communication Specialist

Summary

The Admissions Communication Specialist; is responsible for developing, implementing and executing strategic marketing and communication plans for the Undergraduate, Graduate and International Admissions Offices. This position is responsible for implementing CRM strategies, creating and executing an electronic communications and social media plan for each admissions cycle, editing and assisting in the production of admissions marketing materials and ensuring that both internal and external web and publication content related to Undergraduate, Graduate and International Admissions is up-to-date and relevant for prospective students and families.

Essential Duties And Responsibilities

include the following. Other duties may be assigned.

• Serves on the Admissions Communication team which oversees the Undergraduate, Graduate and International Admissions Marketing and Communication efforts. This includes developing a comprehensive communication plan for prospective students at every stage of the recruitment process.
• Collaborates with the Director of Admissions Communication and the Marketing Office in the creation and updating of marketing collateral.
• Coordinates the accurate and timely execution of print, email, SMS and telephone outreach and marketing campaigns.
• Conducts market research to determine trends and best messaging for marketing campaigns.
• Ensures that the Undergraduate, Graduate and International Admissions Offices adhere to the branding guidelines and standards set by the University.
• Collaborates with academic departments to develop a unique communication plan for each school and college that better markets their academic programs and compliments the overall communication plan.
• Manage, maintain and expand as appropriate, the Undergraduate, Graduate and International Admissions websites and social media accounts. Recommending and executing cutting-edge, interactive digital content and compelling social media campaigns.
• Create key messaging and copy that can be used consistently across all integrated marketing channels.
• Researches and remains up to date on all academic programs to best market those programs to prospective students and families.
• Provides pertinent data to schools and colleges in reference to enrollment goals and statistics.
• Meets regularly with the Director of Admissions Communication and the Marketing Office to plan for future, and assess current marketing campaigns.
  
  

Supervisory Responsibilities

This position could be responsible for assigning work and/or giving direction to part-time Student Workers, in order to complete office work assignments.

Other Knowledge Skills And Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Knowledge and proficiency with modern marketing strategies and techniques both broadly and in admission.
• Knowledge of territory/market development, and an appreciation for data analysis and interpretation.
• Skill in the use of personal computers and related software applications.
• Ability to make administrative, and procedural decisions and judgments on sensitive, confidential issues.
• A thorough knowledge of: Business English and arithmetic; general office methods, procedures and practices.
• Ability to plan, develop, and coordinate multiple projects.
• Ability to read and write at a level appropriate to the duties of the position.
• Ability to gather data, compile information, and prepare reports.
• Strong interpersonal and communication skills, and the ability to work effectively with a diverse faculty, staff and student body.
• Strong organizational skills and detail oriented.
• Ability to maintain confidentiality.
• Excellent telephone courtesy, knowledge and experience.
• Knowledge of standard budgeting, and expenditure control procedures and documentation.
• Ability to interpret, adapt, and apply guidelines and procedures.
• Ability to make administrative/procedural decisions and judgments.
• Ability to create, compose, and edit written materials.
• Ability to investigate and analyze information and to draw conclusions.
  
  

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand, walk, and sit; and requires sufficient hand, arm, and finger dexterity to operate computer keyboard or other office equipment. Requires visual acuity to read words and numbers; and speaking and hearing ability sufficient to communicate in person or over the phone. The employee must occasionally lift and/or move up to 15 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. Work normally performed in a typical interior/office work environment, with minimal exposure to health or safety hazards.

Education and/or Experience

Bachelor’s degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.