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VP of Sales Strategy

Downeast Cider House
East Boston, MA Full Time
POSTED ON 4/18/2023 CLOSED ON 7/11/2023

What are the responsibilities and job description for the VP of Sales Strategy position at Downeast Cider House?

As the VP of Sales Strategy at Downeast, you will be an effective leader of the Sales Strategy team. The team includes Sales Operations (making the sales team function more smoothly), Sales and Operations Planning (demand forecasting and inventory allocation), Sales Strategy (where and how we go to market), and Revenue Growth Management (maximizing net revenue).  

We’re committed to developing our people along with our brand. We invest in your success through a comprehensive onboarding program and a well-defined path to promotion. We’re on a journey to become the #1 hard cider in the US and there will be plenty of growth opportunities available as we continue to grow. If you’re motivated, reliable, detail-oriented, and have a passion for craft cider, we want to hear from you!

What you'll do:

  • Effectively and impactfully lead as a member of the Management Team 
  • Ensure accuracy of rolling depletion and shipment forecasts
  • Build a 1-3 year commercial plan in collaboration with Marketing and Sales
  • Direct sales team on seasonal priorities and drive focus towards sales initiative through management of our CRM and goal setting
  • Suggest and execute on revenue growth management tactics throughout the year, such as passing price increases, managing discounting, fixing the mix, etc. 
  • Own and track Sales Strategy budget, which includes wholesaler discounting, team meals and travel, and software purchases

Who you are:

  • Bachelor’s degree
  • 8-12 years of relevant experience, at least 4 years managing a team (3 direct reports) 
  • Minimum of 3 years direct sales experience (calling on retailers or wholesalers)
  • Beverage alcohol experience strongly preferred

Don’t check all the boxes? We know there’s no such thing as a perfect candidate, so if this is a role you feel passionate about we encourage you to apply with a one-page cover letter explaining why this post speaks to you. Drop the “to whom it may concern” and give it to us straight - why you?

What we offer:

  • Unlimited paid time off
  • Paid holidays
  • 401k with 4% company match
  • Health & dental insurance
  • Company-provided short term disability
  • Computer reimbursement
  • Company-wide celebrations, including a summer offsite and holiday party
  • Cider allowance (how big is your fridge?)

About Downeast Cider

We aspire to build an enduring company with a world-class brand, known as an extraordinary place to work. It’s been 12 years since our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine, and while we’ve gained 120 new teammates and 1.3 million cases of tasty drinks - with a growing assortment beyond cider - we remain 100% founder-owned. We’re a scrappy team that enjoys the hard work of creating a company because we get to work on fun things with people we like.

We like to hire the way we like our cider, unfiltered. With the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are.

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