District Sales Manager – [New York]

Location: Field
Territory: New York
Schedule: Monday–Friday
Compensation: $90,000-110,000 uncapped variable compensation

Mission Statement — Downeast Cider

“If we create value for customers, we create value for ourselves in fulfilling work and robust compensation. This requires a world-class brand and a world-class team.”

Mission Statement — District Sales Manager

Develop, coach, and lead a team of Territory Managers to deliver exceptional execution and growth across New York. Your mission is to elevate the performance of every Territory Manager under your leadership, strengthen our presence in key accounts, and build productive relationships with wholesaler partners, ensuring Downeast shows up in the market with excellence every day. You lead from the field, driving accountability, hustle, and consistent results.

Who You Are

You are someone who:

• Is energized by developing talent and coaching reps to perform at their highest level
   
• Takes ownership of your district’s results and leads with urgency and accountability
   
• Builds strong relationships with wholesalers and account decision-makers
   
• Thrives in the field, working side-by-side with reps to elevate execution
   
• Communicates with candor, clarity, and consistency
   
• Welcomes feedback, acts on it quickly, and views coaching as a competitive advantage
• Maintains a high-performance culture rooted in discipline and positivity
   
• Represents Downeast with professionalism, credibility, and enthusiasm
   
• Understands that great brands are built through everyday execution
   

Key Responsibilities

Lead & Develop Your Team

• Manage a team of Territory Managers and support their professional growth
   
• Partner closely with the recruiting team to identify and onboard top talent
   
• Coach reps on sales process, route planning, account management, and execution
   
• Give timely feedback, set clear expectations, and drive rep accountability
   
• Conduct regular ride-alongs to reinforce best practices and elevate in-market performance
   

Drive In-Market Execution

• Spend a minimum of 3 days per week in the field coaching and working alongside reps
   
• Ensure flawless execution of programming, displays, launches, and distribution targets
   
• Maintain high visibility with key accounts in both on- and off-premise channels
   
• Uphold Downeast’s execution standards across the district
   
• Support reps in planning productive routes and managing account books
   

Grow Revenue & Distribution

• Achieve CE targets, distribution goals, and key performance metrics
   
• Build trust and alignment with wholesaler sales teams and management
   
• Use wholesaler relationships to improve execution, grow placements, and expand territory health
   
• Track performance metrics and use data to coach and course-correct
   

Preferred Qualifications

• 2 years of outside sales experience
   
• 1 year of people leadership experience (or demonstrated leadership capability)
   
• Strong coaching, communication, and relationship-building skills
   
• Experience managing account lists, budgets, or territory plans
   
• Reside within your assigned territory
   
• Valid driver’s license and reliable vehicle
   
• Ability to lift 25–40 lbs and work in retail/restaurant/bar environments
   

Bonus Points

• Experience in the alcohol / beer / wine / spirits industry
   
• Experience in sales training or team development
   
• Highly proficiency in Google Suite
   
• Passion for building teams and scaling a fast-growth brand
   
• Don’t check every box? We value grit, hustle, and passion. If this role speaks to you, apply with a one-page cover letter explaining why you, no “to whom it may concern” required.

What We Offer

• Unlimited PTO
   
• Paid holidays
   
• Variable compensation This role includes uncapped quarterly variable compensation with a 20% target and 40% stretch benchmark; actual earnings may exceed benchmarks based on performance
• 401(k) with 4% match
   
• Health & dental insurance
   
• Company-paid short-term disability
   
• Mileage and expense reimbursement
   
• Monthly phone stipend (up to $100/month)
   
• Sales trainings and retreats
   
• Regular team contests with additional financial incentives
   
• Earn your way into the annual Elite Slinger’s Club (last year: Puerto Rico)
   
• Company-wide holiday party
   
• Cider allowance
   

about downeast cider:

we first started fermenting batches of cider up at bates college in 2011.  we have a few more teammates now.  you can now buy our cider in tens of thousands of retailers, not just a couple of bars in central maine.  it takes us 15 minutes to make a pallet of cider, not the 12 hours it took in the early days.  we’re diversifying beyond cider.  but our aim remains the same:

we aspire to be an enduring company. if we create value for our customers, we create value for ourselves through fulfilling work and robust compensation.  to do this requires a work class brand, and a work class team.  

we define our culture by seven principles.  you can read more about those principles here.

we like to hire the way we like our cider, unfiltered. with the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are.