Regional Sales Director - Home Base North

Regional Sales Director – Home Base North

Location: Field Territory: Maine / New Hampshire / Vermont
Schedule: Monday–Friday
Compensation: $90,000–$125,000 Base Uncapped Variable Compensation (20% target / 40% stretch benchmark)

Why Join Downeast?

Building a world-class brand takes a world-class team. We front-load our sales roles with clear upside, high autonomy, and direct rewards for growth:

Uncapped Earning Potential: Quarterly variable compensation with a 20% target and 40% stretch benchmark — actual earnings may exceed benchmarks based on performance.

Work/Life Balance & Perks: Unlimited PTO, paid holidays, and a monthly phone stipend (up to $100/month).

Travel & Expenses: Full mileage and expense reimbursement.

Health & Financial Security: 401(k) with 4% company match, health & dental insurance, plus company-paid short-term disability. 12 weeks of parental leave after 90 days (6 weeks at full pay, 6 at half pay).

Culture & Rewards: Sales training retreats, regular team contests with additional financial incentives, company-wide holiday party, eligibility for our annual Elite Slinger's Club trip (last year: Puerto Rico), and a cider allowance. Hope your fridge is big.

The Mission

As the Regional Sales Director for Homebase North, you will lead Downeast's sales team across Maine, New Hampshire, and [Vermont]. Your mission is to hit revenue, volume, and distribution goals across the region. You'll do it by hiring, training, and motivating a team of Senior Territory Managers, and by building and leveraging relationships with our five wholesaler partners.

This is home turf. Downeast was born in Maine, and it's among the most established regions we have. That also means the job isn't maintenance. Part of it is turning around off-premise performance in parts of the region while protecting the on-premise growth that's already working.

What a Week Looks Like

At least three days a week, you're in the trade with your Senior Territory Managers, on and off premise, coaching in real accounts rather than from a conference room. The rest of the week goes to running the region: meeting with wholesaler partners, reading sales and distribution data to decide where the team's effort goes next, planning launches, and holding your team accountable to their goals. You own the region's results, which means the wins are yours, and so is the accountability.

What You'll Do

Build a Strong Team: Build and manage a sales team of A-players. Identify top talent and fill open positions with a sense of urgency. Train every rep on our sales process and best practices. Understand each team member's strengths and weaknesses, and deliver feedback effectively.

Keep the Hustle High: Keep team motivation high by building a positive, performance-based environment. Set clear goals and expectations, and hold the team to them.

Grow Revenue: Achieve CE, distribution, and team goals across all three states. Lead new product launches through the wholesaler network, with committed placement targets and speed-to-market goals. Partner with National Accounts to build local execution plans for chain business.

Own the Wholesaler Relationships: Serve as Downeast's point person for five wholesaler partners. Build trust and favorability across the network, run regular business meetings, and leverage those relationships to hit regional sales goals.

Who You Are

A coach first. You'd rather make five reps better than close every deal yourself.

A hirer with urgency. You don't let territories sit open.

Data-driven. You use sales and distribution numbers to find the problem, then build the plan to fix it.

A trust-builder with wholesaler leadership, sales reps, and account decision-makers.

Highly organized. You can manage budgets, account lists, team performance, and wholesaler priorities without dropping any of them.

Genuinely excited to represent the Downeast brand.

What You Need

3 years of outside sales experience.

2 years of direct sales management experience.

A track record of providing excellent customer service.

Proven discipline in managing budgets and a weekly/monthly account list.

Valid driver's license and a reliable vehicle.

At least 21 years old (federal & state alcohol regulations).

Must reside within the territory (Maine, New Hampshire, or [Vermont]).

Bonus Points

Experience in sales training.

Experience in alcohol — beer, wine, spirits, or cider.

Proficient in Google Suite.

Good with funny gifs and memes.

One More Thing

After you apply, we'll send you a short Wonderlic assessment. Everyone who applies takes it — it's part of the process, not a trap. If you're going to complete it, apply. If you're not, this saves us both an email.

Don't check every single box? We value grit, hustle, and passion above all else. If this role speaks to you, apply with a one-page cover letter explaining why you — no "to whom it may concern" required.

About Downeast Cider

We first started fermenting batches of cider up at Bates College in 2011. We have a few more teammates now. You can now buy our cider in tens of thousands of retailers, not just a couple of bars in central Maine. It takes us 15 minutes to make a pallet of cider, not the 12 hours it took in the early days. We're diversifying beyond cider, but our aim remains the same:

We aspire to be an enduring company. If we create value for our customers, we create value for ourselves through fulfilling work and robust compensation. To do this requires a world-class brand, and a world-class team.

We define our culture by seven principles. You can read more about those principles on our website.

Unfiltered Hiring

We like to hire the way we like our cider: unfiltered. With the understanding that we can learn and grow from each other's differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are.