Assistant Director of Community Relations

POSITION: Assistant Director of Community Relations

LOCATION: Central Office 

JOB SUMMARY:

The Assistant Director of Community Relations plays a vital leadership role in advancing the Dougherty County School System’s (DCSS) mission by shaping and executing dynamic, multi-platform communications, marketing, and engagement strategies. Reporting to the Director of Community Relations, this position is responsible for enhancing the district’s public image, brand recognition, and community trust through storytelling, strategic campaigns, and innovative outreach.

The Assistant Director will oversee the creation of content and campaigns that celebrate student success, promote district initiatives, and support enrollment growth and stakeholder engagement. This role directly supervises the Communications & Engagement Coordinator and collaborates with school-based public relations contacts to ensure consistency, professionalism, and brand alignment across all schools and departments.

MINIMUM QUALIFICATIONS:

Strong alignment with the DCSS mission and a commitment to public education;

Expertise in marketing, brand management, community engagement, and public relations;

Proven ability to produce high-quality content across platforms (digital, print, social, video);

Excellent written, verbal, and visual storytelling skills;

Proficiency in digital design and editing software (Adobe Creative Suite, Canva, Google Workspace);

Familiarity with social media management tools and performance analytics;

Exceptional interpersonal and collaboration skills;

Ability to manage multiple projects while maintaining attention to detail and deadlines;

Commitment to continuous improvement, innovation, and professional growth.

SKILLS AND ABILITIES:  

Strong alignment with the DCSS mission and a commitment to public education;

Expertise in marketing, brand management, community engagement, and public relations;

Proven ability to produce high-quality content across platforms (digital, print, social, video);

Excellent written, verbal, and visual storytelling skills;

Proficiency in digital design and editing software (Adobe Creative Suite, Canva, Google Workspace);

Familiarity with social media management tools and performance analytics;

Exceptional interpersonal and collaboration skills;

Ability to manage multiple projects while maintaining attention to detail and deadlines;

Commitment to continuous improvement, innovation, and professional growth.

PERFORMANCE RESPONSIBILITIES: 

Strategic Communications & Marketing

Assist the Director in developing and executing a district-wide communications and marketing plan that advances DCSS priorities, boosts brand awareness, and supports stakeholder engagement goals;

Lead the creation of integrated marketing campaigns and promotional strategies for major initiatives, programs, events, and student recruitment;

Develop audience-specific collateral (digital, print, video, and social media) to tell compelling stories about DCSS students, staff, and schools;

Support the development and maintenance of editorial calendars, branding guidelines, and campaign performance tracking systems.

Content Development & Digital Engagement

Oversee content creation for the district website, newsletters, videos, social media, and other channels, ensuring consistent tone, accuracy, and branding;

Manage digital storytelling projects that showcase DCSS’s impact and innovation;

Produce videos and multimedia content for district campaigns, major announcements, and celebrations;

Monitor and analyze engagement metrics to refine messaging and improve reach.

Public Relations & Media Strategy

Prepare or edit public-facing materials including talking points, fact sheets, newsletters, social media posts, and press releases;

Ensure all communications reflect the district’s mission, vision, and branding standards;

Oversee and contribute to multimedia production, including video and digital content that promotes student success and community partnerships;

Monitor media coverage, public sentiment, and digital engagement analytics to inform strategy;

Support proactive and responsive media relations strategies, including crisis communication planning and media monitoring;

Build relationships to expand DCSS’s public reach.School & Staff Support

Provide communication support and coaching to school-based PR contacts and district departments;

Develop and share branded toolkits, templates, and training resources for school leaders and staff;

Support internal communications strategies that strengthen employee morale and culture.

?Community Engagement & Partnerships

Coordinate strategic outreach campaigns and public engagement efforts that elevate community partnerships and family voice;

Collaborate with civic, business, nonprofit, and higher education partners to amplify district initiatives and celebrate shared successes;

Provide marketing support for district events, campaigns, and fundraising initiatives aligned with DCSS priorities;

Collaborates with the Director in executing responsibilities related to The Village (DCSS Educational Foundation), including strategic and operational support.

Supervision, Planning & Departmental Support

Supervise the Communications & Engagement Coordinator and provide feedback, coaching, and professional development;

Assist in managing departmental timelines, budgets, and performance goals;

Represent the Department of Community Relations at board meetings, school events, and community forums as needed;

Perform other duties as assigned by the Director of Community Relations.

REPORTS TO: Director of Community Relations

SALARY RANGE: In accordance with the DCSS Salary Guide; 12-month contract; competitive salary and benefits based on experience and qualifications.

APPLICATION DEADLINE: Applications will be reviewed upon submission. To ensure consideration, please submit all required application materials for the position by December 18, 2025. 

 INTERESTED APPLICANTS SHOULD APPLY ONLINE.

 THE DOUGHERTY COUNTY SCHOOL SYSTEM DOES NOT DISCRIMINATE ON THE BASIS OF RACE, COLOR, RELIGION, AGE, SEX, NATIONAL ORIGIN, OR DISABILITY.

The System reserves the right to waive any qualifications or other provisions of this advertisement by statute or regulations.

 Dougherty County School System uses Frontline Education to manage employment applications online.

About Us:

The Dougherty County School System is a leading catalyst and advocate for public education in Southwest Georgia. It's the largest school system in the second congressional district. The school district has 21 schools (13 elementary, 4 middle, 3 high schools, and 1 alternative middle/high school), 4 learning centers, and the Commodore Conyers College & Career Academy. All schools are accredited by Cognia. The DCSS offers a competitive salary and benefits package.

Dougherty County is recognized for its quail and duck hunting, fishing, the Flint River, and many cypress swamps. The County has a population of approximately 90,000. Our County has two institutions of higher education, Albany State University and Albany Technical College. Notable points of interest include the Albany Museum of Art, the Flint RiverQuarium, the Albany Civil Rights Institute, the Parks at Chehaw, Radium Springs Gardens, and Thronateeska Heritage Center, which includes the Museum of History, Wetherbee Planetarium, and the Science Discovery Center. Dougherty County is a short drive to Atlanta, the Georgia coast, as well as the Florida Gulf Coast beaches.

Important Note:

This document provides descriptive information about the above Dougherty County School System position. Work actually performed by incumbents in this position may vary. Although this document may be used for recruiting, staffing, or career planning, the information contained herein should only be used as a guideline or recommendation for the content of and qualifications for this position. The Dougherty County School System reserves the right to make changes to this document as deemed necessary without providing advance written notice.