Digital Marketing Director

Company Overview
DOT Compliance Group LLC is a fast-growing compliance solutions provider helping independent truckers and small fleets stay on the road and in compliance.

Position Overview

The Director of Marketing is a key member of the executive leadership team, responsible for both developing strategy and executing day-to-day marketing activities in a hands-on manner, reflecting collaboration and agility. This role plays a critical role in driving brand growth, market expansion, and revenue generation through integrated marketing strategies, with a strong emphasis on digital marketing. The Marketing Director oversees internal and external marketing resources and is expected to bring a data-driven, customer-centric approach to marketing leadership, aligning brand, digital, and demand generation efforts with the company’s business objectives.

Note: This position is based onsite at our company headquarters in Bedford, TX. Regular in-person attendance is required. Candidates must reside in Texas or be willing to relocate before employment begins to meet onsite work requirements.155

Duties/Responsibilities

• Lead, coach, and manage the marketing department, including oversight of a network of contractors and agency partners.
• Build and scale a high-performing marketing function through leadership, mentorship, and resource planning.
• Manage vendor relationships, contract negotiations, and performance evaluations.
• Develop and execute a comprehensive marketing strategy aligned with company growth goals and sales objectives, with a strong focus on digital channels.
• Serve as a strategic advisor on brand positioning, market trends, and customer insights.
• Oversee brand development, messaging, and positioning to ensure consistency across all channels and touchpoints.
• Drive demand generational strategies that support lead acquisition, conversion, and customer retention.
• Partner cross-functionally to align marketing campaigns with pipeline goals and revenue targets, and alignment across the customer journey.
• Lead digital marketing efforts, including SEO/SEM, email marketing, paid media, social media, and marketing automation.
• Leverage marketing analytics and KPIs to measure campaign effectiveness and inform decision-making.
• Optimize marketing technology stack – including Salesforce Marketing Cloud – and ensure data integrity across platforms.
• Manage the marketing department budget, including planning, forecasting, and ROI analysis.
• Ensure efficient allocation of resources and maximize return on marketing investments.
• Represent marketing in executive and board-level discussions, providing insight into marketing performance, campaign ROI, and strategic marketing initiative.
• Perform responsibilities in a manner consistent with DOT Compliance Group’s purpose and core values.
• Regular attendance is an essential function of the job.
• Other duties as assigned.

Required Skills/Abilities

• Proven success in building and scaling marketing functions in a B2B or compliance-focused environment.
• Deep expertise in digital marketing, including hands-on experience with SEO/SEM, paid media, email marketing, and social media.
• Demonstrated experience with Salesforce Marketing Cloud, including campaign management and marketing automation.
• Experience managing internal teams, contractors, and external vendors.
• Strategic thinker with strong business acumen and executive presence.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent leadership, communication, and cross-functional collaboration skills.

Qualifications

• Education: Master's degree in marketing, business administration, or related field required.
• Experience: 10 years of progressive marketing leadership experience, including leadership and strategic planning.
• Internal applicants: 6 months successful demonstration of current position responsibilities, approval from current manager, and a relevant combination of education, continuing education, and experience.
• Candidates who do not meet the specified educational or experience requirements but possess equivalent qualifications and relevant experience may be considered for this position. The company will assess candidates on a case-by-case basis to determine their suitability for the role based on their overall qualifications, skills, and demonstrated capabilities. The decision to consider education and experience equivalencies will be at the sole discretion of the hiring team and will comply with applicable laws and regulations.

This is a summary of the primary accountabilities and requirements for this position. The company reserves the right to modify or amend accountabilities and requirements at any time at its sole discretion based on business needs. Any part of this job description is subject to possible modification to reasonably accommodate individuals with disabilities. Equal Opportunity Employer/Veterans/Disabled

Job Type: Full-time

Pay: $155,000.00 - $180,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person

Salary : $155,000 - $180,000