What are the responsibilities and job description for the Social Strategist position at Dorsia?
About Us
Dorsia is at the forefront of hospitality-tech innovation, redefining how the world gains access to the most in-demand restaurants, events, and experiences. By fusing cutting-edge technology with the art of luxury hospitality, we empower our members to secure impossible-to-get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization.
As a fast-growing startup backed by over $50M from top-tier investors including Index Ventures, along with strategic industry partners such as Major Food Group (Carbone, Torrisi, etc.), Groot Hospitality (Casadonna, Papi Steak, etc.), and Gracious Hospitality (COTE, Coqodaq, etc.), we are rapidly expanding our footprint and reshaping the global hospitality landscape with proven expertise. We’re adding exceptional talent to drive our next phase of growth, and that’s where you come in.
About The Role
The Social Strategist will define how Dorsia operates on social platforms from a strategic, analytical, and technical perspective. This role owns platform strategy, narrative arcs, AI-enabled workflows, and influencer strategy, ensuring social aligns with broader brand and product priorities.
What You’ll Do
New York Pay Range
$100,000 - $120,000 USD
Our Core Values
Lead with hospitality. We respect the craft and precision that are intrinsic to the hospitality industry. We are a team diverse in background and thought, built to be the connective tissue between artists, chefs, diners, and members.
Mise en place. We are persistent in preparation, prioritization, and focus to anticipate our customers’ needs to create a powerful platform rooted in simplicity and elegance. And we know that details matter, which is why superior design is crucial to our brand ethos. Thoughtful design is baked into everything we do—our product, brand, creative, culture, and beyond.
Go around the table—then commit. We know creativity takes feedback and iteration, and differing opinions can lead to healthy debate. While we encourage all voices to speak up and be heard, we are geared toward action and unify around the decision once it's made. Sometimes an individual idea or project may not be what’s best for the company, so don’t be afraid to kill your darlings.
Our product is our signature dish. We are a product and marketing-led organization. Protecting our brand and vision needs to be top-of-mind with every move we make.
Optimize turn times. We are creating beautifully-designed, tech-forward solutions to automate all sides of our business: for members, restaurants, and employees. And we’re laying a data-rich foundation to enable all stakeholders to make better decisions and enjoy the finer things in life.
Savor it. We eat slowly and celebrate the wins we share with those around the table. We’re in this for the long-haul, so enjoy the ride.
Stay hungry. We can change the world or someone else will. We believe in a sense of urgency to keep pushing toward our goals. And there’s always room for dessert, because there’s always more to do.
Dorsia is at the forefront of hospitality-tech innovation, redefining how the world gains access to the most in-demand restaurants, events, and experiences. By fusing cutting-edge technology with the art of luxury hospitality, we empower our members to secure impossible-to-get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization.
As a fast-growing startup backed by over $50M from top-tier investors including Index Ventures, along with strategic industry partners such as Major Food Group (Carbone, Torrisi, etc.), Groot Hospitality (Casadonna, Papi Steak, etc.), and Gracious Hospitality (COTE, Coqodaq, etc.), we are rapidly expanding our footprint and reshaping the global hospitality landscape with proven expertise. We’re adding exceptional talent to drive our next phase of growth, and that’s where you come in.
About The Role
The Social Strategist will define how Dorsia operates on social platforms from a strategic, analytical, and technical perspective. This role owns platform strategy, narrative arcs, AI-enabled workflows, and influencer strategy, ensuring social aligns with broader brand and product priorities.
What You’ll Do
- Define platform-specific strategies across Instagram, X, Reddit, and emerging platforms, grounded in performance data and platform mechanics
- Design and run experiments to determine what works for Dorsia (e.g. private or Close Friends Instagram channels, broadcast channels, content gating, platform-specific narratives)
- Establish and evolve long-term social narrative arcs based on performance, cultural relevance, and audience behavior
- Own social experimentation frameworks, including hypotheses, testing plans, success metrics, and learnings
- Use AI tools to identify trends, generate and test content concepts, optimize formats, and analyze performance at scale
- Monitor cultural and platform signals to inform brand campaigns, product launches, and in-app moments
- Translate brand, product, and partner priorities into platform-native social strategies
- Partner with Brand Marketing to align social strategy with cultural moments, partner activations, and campaigns
- Advise on influencer and creator strategy from a platform performance and audience perspective (execution handled by Social and Community)
- Identify opportunities for social-led moments to ladder into lifecycle marketing, in-app merchandising, or GTM initiatives
- Build dashboards or reporting frameworks that clearly articulate what’s working, what’s not, and why
- Surface clear recommendations and decisions based on data, not anecdote
- Translate the master marketing calendar into platform-specific social execution plans and experiments.
- 4–7 years of experience in social strategy or digital platforms
- Deep understanding of social algorithms and audience behavior
- Hands-on experience using AI tools in creative workflows
- Analytical thinker with strong cultural instincts
- Excited to build systems, not just content
- Competitive salary tailored to your experience and the market
- Equity
- Flexible PTO
- Medical, dental and vision insurance
- 401(k)
- FSA
- Commuter benefits
- Access to One Medical, Teladoc, Talkspace, Kindbody
- In-office lunch 3 days a week
- Employee Dining Credits
New York Pay Range
$100,000 - $120,000 USD
Our Core Values
Lead with hospitality. We respect the craft and precision that are intrinsic to the hospitality industry. We are a team diverse in background and thought, built to be the connective tissue between artists, chefs, diners, and members.
Mise en place. We are persistent in preparation, prioritization, and focus to anticipate our customers’ needs to create a powerful platform rooted in simplicity and elegance. And we know that details matter, which is why superior design is crucial to our brand ethos. Thoughtful design is baked into everything we do—our product, brand, creative, culture, and beyond.
Go around the table—then commit. We know creativity takes feedback and iteration, and differing opinions can lead to healthy debate. While we encourage all voices to speak up and be heard, we are geared toward action and unify around the decision once it's made. Sometimes an individual idea or project may not be what’s best for the company, so don’t be afraid to kill your darlings.
Our product is our signature dish. We are a product and marketing-led organization. Protecting our brand and vision needs to be top-of-mind with every move we make.
Optimize turn times. We are creating beautifully-designed, tech-forward solutions to automate all sides of our business: for members, restaurants, and employees. And we’re laying a data-rich foundation to enable all stakeholders to make better decisions and enjoy the finer things in life.
Savor it. We eat slowly and celebrate the wins we share with those around the table. We’re in this for the long-haul, so enjoy the ride.
Stay hungry. We can change the world or someone else will. We believe in a sense of urgency to keep pushing toward our goals. And there’s always room for dessert, because there’s always more to do.
Salary : $100,000 - $120,000