What are the responsibilities and job description for the Product Marketing Manager position at Dorsia?
About Us
Dorsia is at the forefront of hospitality-tech innovation, redefining how the world gains access to the most in-demand restaurants, events, and experiences. By fusing cutting-edge technology with the art of luxury hospitality, we empower our members to secure impossible-to-get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization.
As a fast-growing startup backed by over $50M from top-tier investors including Index Ventures, along with strategic industry partners such as Major Food Group (Carbone, Torrisi, etc.), Groot Hospitality (Casadonna, Papi Steak, etc.), and Gracious Hospitality (COTE, Coqodaq, etc.), we are rapidly expanding our footprint and reshaping the global hospitality landscape with proven expertise. We’re adding exceptional talent to drive our next phase of growth, and that’s where you come in.
About The Role
The Product Marketing Manager will own how Dorsia’s product and membership offerings are positioned, launched, and merchandised inside the app. This role bridges Product, Brand Marketing, and Lifecycle to ensure members understand what Dorsia offers, why it matters, and how to engage.
You’ll define membership narratives, lead launches like the Culture Calendar, and own in-app merchandising surfaces including homepage heroes and collections.
What You’ll Do
New York Pay Range
$100,000 - $140,000 USD
Our Core Values
Lead with hospitality. We respect the craft and precision that are intrinsic to the hospitality industry. We are a team diverse in background and thought, built to be the connective tissue between artists, chefs, diners, and members.
Mise en place. We are persistent in preparation, prioritization, and focus to anticipate our customers’ needs to create a powerful platform rooted in simplicity and elegance. And we know that details matter, which is why superior design is crucial to our brand ethos. Thoughtful design is baked into everything we do—our product, brand, creative, culture, and beyond.
Go around the table—then commit. We know creativity takes feedback and iteration, and differing opinions can lead to healthy debate. While we encourage all voices to speak up and be heard, we are geared toward action and unify around the decision once it's made. Sometimes an individual idea or project may not be what’s best for the company, so don’t be afraid to kill your darlings.
Our product is our signature dish. We are a product and marketing-led organization. Protecting our brand and vision needs to be top-of-mind with every move we make.
Optimize turn times. We are creating beautifully-designed, tech-forward solutions to automate all sides of our business: for members, restaurants, and employees. And we’re laying a data-rich foundation to enable all stakeholders to make better decisions and enjoy the finer things in life.
Savor it. We eat slowly and celebrate the wins we share with those around the table. We’re in this for the long-haul, so enjoy the ride.
Stay hungry. We can change the world or someone else will. We believe in a sense of urgency to keep pushing toward our goals. And there’s always room for dessert, because there’s always more to do.
Dorsia is at the forefront of hospitality-tech innovation, redefining how the world gains access to the most in-demand restaurants, events, and experiences. By fusing cutting-edge technology with the art of luxury hospitality, we empower our members to secure impossible-to-get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization.
As a fast-growing startup backed by over $50M from top-tier investors including Index Ventures, along with strategic industry partners such as Major Food Group (Carbone, Torrisi, etc.), Groot Hospitality (Casadonna, Papi Steak, etc.), and Gracious Hospitality (COTE, Coqodaq, etc.), we are rapidly expanding our footprint and reshaping the global hospitality landscape with proven expertise. We’re adding exceptional talent to drive our next phase of growth, and that’s where you come in.
About The Role
The Product Marketing Manager will own how Dorsia’s product and membership offerings are positioned, launched, and merchandised inside the app. This role bridges Product, Brand Marketing, and Lifecycle to ensure members understand what Dorsia offers, why it matters, and how to engage.
You’ll define membership narratives, lead launches like the Culture Calendar, and own in-app merchandising surfaces including homepage heroes and collections.
What You’ll Do
- Own in-app positioning and messaging for all membership tiers (Access, Premium, Premium Plus, Inner Circle, Investors)
- Define and maintain clear membership tier logic, including visibility, access, and upgrade pathways
- Lead go-to-market planning for product launches, including Culture Calendar and new membership features
- Own in-app merchandising across homepage heroes, collections, and featured modules
- Decide what is featured, when, for which members, and why; balancing brand, partner, commercial, and market-specific priorities
- Establish guardrails and decision frameworks for in-app placements to ensure a curated, premium experience
- Own membership sales pages, upgrade flows, and nomination framing across app and web
- Define in-app education and product storytelling, including tooltips, explainers, and contextual messaging
- Own product naming, taxonomy, and consistent terminology across app and marketing surfaces
- Partner with Brand Marketing to align campaign narratives with in-app execution
- Partner with Lifecycle Marketing to translate product narratives into automated, personalized journeys
- Collaborate with Product to ensure merchandising tools and app surfaces support marketing goals
- Own launch readiness and QA from a member experience perspective
- Maintain a single source of truth for membership messaging, tier benefits, and product narratives
- Monitor member behavior and performance to inform ongoing messaging, market-level customization, and merchandising improvements
- 3-6 years of experience in product marketing, marketplace marketing, or growth PMM
- Experience working with digital products or consumer apps
- Strong intuition for storytelling, prioritization, and conversion
- Comfortable working cross-functionally and owning decisions
- Competitive salary tailored to your experience and the market
- Equity
- Flexible PTO
- Medical, dental and vision insurance
- 401(k)
- FSA
- Commuter benefits
- Access to One Medical, Teladoc, Talkspace, Kindbody
- In-office lunch 3 days a week
- Employee Dining Credits
New York Pay Range
$100,000 - $140,000 USD
Our Core Values
Lead with hospitality. We respect the craft and precision that are intrinsic to the hospitality industry. We are a team diverse in background and thought, built to be the connective tissue between artists, chefs, diners, and members.
Mise en place. We are persistent in preparation, prioritization, and focus to anticipate our customers’ needs to create a powerful platform rooted in simplicity and elegance. And we know that details matter, which is why superior design is crucial to our brand ethos. Thoughtful design is baked into everything we do—our product, brand, creative, culture, and beyond.
Go around the table—then commit. We know creativity takes feedback and iteration, and differing opinions can lead to healthy debate. While we encourage all voices to speak up and be heard, we are geared toward action and unify around the decision once it's made. Sometimes an individual idea or project may not be what’s best for the company, so don’t be afraid to kill your darlings.
Our product is our signature dish. We are a product and marketing-led organization. Protecting our brand and vision needs to be top-of-mind with every move we make.
Optimize turn times. We are creating beautifully-designed, tech-forward solutions to automate all sides of our business: for members, restaurants, and employees. And we’re laying a data-rich foundation to enable all stakeholders to make better decisions and enjoy the finer things in life.
Savor it. We eat slowly and celebrate the wins we share with those around the table. We’re in this for the long-haul, so enjoy the ride.
Stay hungry. We can change the world or someone else will. We believe in a sense of urgency to keep pushing toward our goals. And there’s always room for dessert, because there’s always more to do.
Salary : $100,000 - $140,000