Marketing Systems Specialist

Job Title: Marketing Systems Specialist

Location: On-site in Pigeon Forge, TN

Reports To: Director of Digital Marketing

Role Overview

World Choice Investments, parent company to Dolly Parton's Stampede, Pirates Voyage Dinner & Show, and other family-friendly brands, is seeking a Marketing Systems Specialist to administer, optimize, and support the marketing technology platforms, automation, analytics, and technical infrastructure that power our digital marketing efforts across multiple brands and locations. This is an on-site position based in our Pigeon Forge, Tennessee corporate office.

Working at the intersection of marketing, technology, and analytics, this role ensures our marketing platforms, CRM, automation, tracking, reporting, and technical marketing systems operate reliably, accurately, and efficiently. The ideal candidate enjoys solving technical problems, improving marketing processes, implementing automation, and leveraging technology to help teams work more effectively.

This role is responsible for administering and optimizing key marketing technologies including HubSpot, Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Search Console, and related marketing platforms. Responsibilities span marketing automation, CRM administration, analytics and reporting infrastructure, technical SEO, website and email health monitoring, and continuous improvement of the systems and processes that power our digital marketing operations.

Our team embraces AI-powered tools, including ChatGPT and Claude, to streamline workflows, enhance reporting, accelerate problem-solving, and improve operational efficiency. We're looking for someone who is excited to leverage emerging technologies to help our marketing team work smarter and more effectively.

Key Responsibilities

Marketing Platform Administration

This role will serve as a primary administrator and operational owner of HubSpot and related marketing systems.

Responsibilities Include:

• Serving as a primary administrator for HubSpot and related marketing platforms
• Managing user access, permissions, and role configurations across marketing platforms to support operational security, governance, and appropriate system access
• Building, maintaining, and optimizing marketing automation workflows, nurture programs, lifecycle automation, lead routing, and operational processes
• Troubleshooting workflow, automation, and operational issues when they arise
• Managing lead lifecycle processes, segmentation strategy, CRM governance, and marketing database hygiene
• Creating and maintaining HubSpot properties, custom fields, lifecycle stages, and related CRM data structures needed to support marketing automation, segmentation, reporting, and operational workflows
• Optimizing HubSpot data architecture, property governance, naming conventions, and operational standards
• Enabling campaign operations through workflow automation, list management, forms, field mappings, and operational processes
• Maintaining operational oversight of integrations between HubSpot and related marketing platforms while monitoring integrations and troubleshooting sync or connection issues
• Assisting with technical updates related to HubSpot email templates, global website templates, and Mandrill transactional email templates
• Administering and providing operational support for the Digital Asset Management (DAM) platform, including asset organization, metadata management, permissions, and platform integrations
• Testing and validating automation workflows, integrations, and operational changes prior to deployment
• Maintaining automation QA, operational consistency, and marketing process governance across platforms and workflows
• Providing backup support for email and SMS marketing execution, including campaign setup, audience segmentation, workflow deployment, testing, and email sends as needed
• Recommending and implementing improvements to marketing operations infrastructure and processes
  
  

Marketing Analytics Infrastructure

This role will support the tracking systems and analytics infrastructure used to measure marketing performance and customer behavior.

Responsibilities Include:

• Managing Google Tag Manager implementations, updates, and tracking enhancements across websites
• Configuring and maintaining GA4 properties, events, audiences, and conversion tracking as brands and initiatives evolve
• Managing cross-domain tracking between marketing websites, booking systems, and Shopify stores
• Validating that revenue, attribution, and conversion events flow correctly into analytics and advertising platforms
• Building and maintaining reports and dashboards in HubSpot and other marketing reporting systems, including AI-powered reporting solutions
• Implementing new tracking requirements as business and marketing needs evolve
• Troubleshooting tracking issues, reporting discrepancies, data collection gaps, and issues affecting marketing reporting infrastructure and data pipelines
• Monitoring analytics infrastructure and identifying issues affecting tracking accuracy, attribution, or reporting reliability
• Supporting enterprise marketing reporting initiatives and maintaining operational oversight of reporting platforms, dashboards, AI-powered reporting solutions, and connected marketing data systems
  
  

Technical SEO & Email Health

This role will support the technical health, visibility, and operational stability of marketing websites and email systems.

Responsibilities Include:

• Monitoring Google Search Console for indexing, crawl, and technical site issues
• Implementing structured data and technical SEO improvements
• Monitoring website health issues that could impact organic traffic, search visibility, or user experience
• Monitoring Core Web Vitals and other technical performance indicators impacting SEO and website experience
• Maintaining XML sitemaps and coordinating URL redirect updates
• Identifying, troubleshooting, and resolving technical SEO issues that cannot be resolved through content updates alone
• Monitoring domain reputation, email infrastructure, and SPF/DKIM/DMARC authentication health, escalating issues to IT for resolution
• Troubleshooting marketing and transactional email delivery issues affecting campaigns, confirmations, receipts, or customer communications
  
  

Qualifications

• Bachelor's degree in Marketing, Marketing Technology, Information Systems, related field, or equivalent experience
• 5 years of experience in marketing systems administration, marketing operations, CRM administration, or a similar technical marketing role
• Demonstrated experience administering HubSpot Marketing Hub, including CRM management, marketing automation, workflows, reporting, and user administration
• Experience with marketing analytics and tracking technologies, including Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console
• Experience troubleshooting marketing technology platforms, integrations, tracking, reporting, and operational issues
• Experience with AI-powered reporting and productivity tools such as ChatGPT, Claude, or similar technologies
• Working knowledge of HTML and CSS sufficient to update email templates, landing pages, and website templates
• Working knowledge of technical SEO principles, website health monitoring, and search optimization best practices
• Strong analytical, organizational, and problem-solving skills with the ability to manage multiple priorities and identify practical solutions
  
  

Why You'll Love it Here

• Make a real impact. Own the marketing systems and technologies that help millions of guests discover and experience some of the country's most recognized family entertainment brands.
• Work with modern technology. Leverage platforms like HubSpot, GTM, GA4, ChatGPT, and Claude while helping shape the future of our marketing operations.
• Grow with us. Join a collaborative marketing team that values innovation, continuous learning, and finding smarter ways to solve problems.