Overview

Purpose

Dole Packaged Foods is a purpose-led company that champions a more equitable world - a world where everyone has the right to good nutrition.

The Brand Manager will lead our Frozen Fruit business, including our Smoothie Kits and Smoothie Bowls lines. The candidate will be responsible for the day-to-day marketing and operations of this category, managing the P&L, developing the innovation pipeline, and creating/executing annual operating/marketing plans that lay out the vision and drive sustainable sales and profitable growth. Accountable for knowing the category and brand’s consumer deeply providing thought leadership into connecting each marketing mix element to create engaging brand experiences and delivering best in class execution.

The candidate will be exposed to challenging opportunities within a highly competitive category and rapidly changing market conditions. As such, an entrepreneurial mindset is a must.

This role provides flexibility to work in a hybrid environment of home and our Westlake Village office. (Hybrid is defined as 2 to 3 times per week in the office).

Responsibilities

Primary Accountabilities

• Manage Product portfolio through innovation, renovation, and commercialization process.
• Coordinate market launch plans to guarantee success in the marketplace (online and offline) driving delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share.
• Identify industry, consumer and competitive trends and make recommendations for action plans and programs based on key learnings, both immediate and longer-term vision/strategy needed to ensure long-term growth objectives.
• Collaborate with the global category lead to develop and deliver fast-paced innovation pipeline in the US market.
• Analyze custom/syndicated data to identify and respond to category trends, competitive activity, health metrics and consumption trends; share actionable insights with cross functional team members and senior leadership.
• Partner with Market Research in developing strategic qualitative and quantitative research to identify consumer, customer and competitive insights and trends that justify development of new products, optimization of existing products, and sound marketing campaigns; disseminate insights knowledge across the organization.
• Partner with agencies in developing and executing annual wholistic marketing plans that communicate the unique value proposition and positioning of each of the lines within the Portfolio and amplify brand desirability.
• Work with Sales to create and execute sales plans for key customers to significantly grow market share and product distribution while improving customer profitability.
• Collaborate with Net Revenue Management (NRM), Channel & Category Development partners to create category strategies and guidelines that optimize company revenue via brand price & pack architecture, managing portfolio and channel item mix, and refining promotion plan across channels/customers/regions.
• Other duties as assigned.

Qualifications

Experience, Knowledge, & Skills You Bring

• 3-5 years Brand Management experience in a top-tier consumer packaged goods company (P&L ownership, forecasting, business planning and execution).
• Management of all aspects of P&L to achieve annual plan targets.
• Experience leading innovation through a stage-gate process.
• Track record of success in leading cross-functional teams of internal and agency counterparts - Consumer Insights, Sales and Trade, Consumer Promotions / Digital Marketing, Operations, Supply Chain, and Finance - to set and achieve goals.
• Proficient with MS Office suite and Circana/Nielsen syndicated data.
• Strong organization and project management skills, including the ability to lead cross functional teams and manage multiple projects simultaneously.

What You’ll Need to Succeed

• Passionate about a consumer-oriented, purpose-driven career and company
• Strong project management and problem-solving skills
• Effective communication skills, with the ability to develop compelling stories and strategic plans for both internal and external parties and influence key stakeholders.
• Cross-functional team leadership skills
• Strategic acumen
• Results oriented

Education & Certification

• Bachelor’s degree in Marketing, Business, or related field
• MBA strongly preferred

Physical Requirements

• Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.

Travel Requirements

• This is a US-based role with global exposure. Limited travel, approximately 5-10%.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

FOR JOBS BASED IN CALIFORNIA:Hiring Pay Scale: $120,000 to $140,000Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.

Salary : $120,000 - $140,000