Marketing Manager

Marketing Manager — Dojo Air

Location: San Diego, CA (In-Person or Hybrid)

Reports To: Chief Marketing Officer (CMO)

Employment Type: Full-Time

About Dojo Air

Dojo Air is building the world’s first platform focused on improving lung health, performance, and longevity through breath intelligence. Positioned at the intersection of health tech, breathwork, and human data, Dojo Air combines connected hardware, software, and measurable training systems to help people breathe better, recover faster, and live longer.

We are creating a new category in consumer wellness and connected health—and we are looking for an energetic, creative, execution-driven Marketing Manager to help bring that vision to life.

Position Overview

This is not a traditional desk marketing role. We are seeking a highly motivated builder who thrives in fast-paced startup environments and can execute across multiple fronts: live events, consumer activations, brand evangelism, influencer partnerships, and grassroots growth.

You will help turn curiosity into community and awareness into advocacy. This role is ideal for someone who understands culture, wellness, fitness, creator ecosystems, and how to build momentum for an emerging brand.

Key Responsibilities

Events & Experiences

* Plan and execute trade shows, wellness events, product launches, demos, and pop-up activations

* Coordinate logistics, vendors, staffing, budgets, and post-event follow-up

* Represent Dojo Air professionally at events and cultivate strategic relationships

Consumer Activation & Community Growth

* Develop programs that drive trial, referrals, preorders, and community engagement

* Build ambassador programs across fitness, wellness, longevity, and performance communities

* Launch grassroots campaigns to create buzz and local traction

Platform Evangelism

* Become an expert in Dojo Air’s mission, product, and category story

* Help educate consumers, partners, creators, and media on why breath intelligence matters

* Support the creation of compelling talking points, presentations, and demos

Influencer & Partnership Recruitment

* Identify, recruit, and manage creators, trainers, athletes, wellness leaders, and health voices

* Negotiate partnerships, product seeding, campaigns, and affiliate relationships

* Track ROI and performance of creator programs

Marketing Operations

* Collaborate closely with CMO on campaign execution and calendar planning

* Manage timelines, budgets, reporting dashboards, and KPIs

* Coordinate with design, product, PR, and sales teams

Ideal Candidate

Experience

* 4–8 years in marketing, experiential marketing, brand partnerships, growth, or community building

* Experience in startup, wellness, fitness, consumer tech, wearable tech, or health brands preferred

* Proven success managing live events and influencer programs

Skills

* Strong organizational and project management skills

* Excellent communication and relationship-building ability

* Highly social, energetic, and comfortable representing a brand publicly

* Creative thinker with a bias toward action

* Able to juggle multiple priorities in a startup environment

Bonus Points

* Passion for fitness, longevity, breathwork, wellness, or human performance

* Existing network of creators, trainers, gyms, or wellness influencers

* Experience with Kickstarter, product launches, or community-led growth

Compensation

* Base Salary: $85,000 – $125,000

* High Growth Candidate: $125,000 – $145,000

* Bonus / KPI Incentives: $10,000 – $30,000

* Equity: Meaningful early-stage stock options possible

Why Join Dojo Air

* Help launch a new category in connected health

* Work directly with senior leadership and founders

* Meaningful growth upside and ownership

* Build a brand with mission, purpose, and cultural relevance

* Be part of improving how the world breathes

If you’ve ever wanted to help build the next great wellness technology company from the ground floor—and know how to turn energy into movement—we’d love to meet you.