What are the responsibilities and job description for the Alliance Manager position at DMA INC?
As an employee-owned company, DMA prioritizes employees. Low turnover rates and tenured teams are living proof:
- 2025 Great Places to Work Certified
- Employee stock ownership program eligibility begins on day one of employment (ESOP contribution is targeted at 6% of your annual compensation)
- Company paid parental leave
- Generous time off package
- Multiple benefit plans, eligibility begins on day one of employment
- Culturally focused on work/life balance, mental health, and the overall wellness of our employees
This position will be hybrid based out of our Houston, Dallas or Phoenix office.
Position Summary
The Alliance Manager is responsible for maximizing revenue through the external channels. They may manage multiple strategic partnerships and will ensure DMA is appropriately aligned at all applicable levels to be influential and mutually successful. They are responsible for building strategies between companies and executing key initiatives.
Essential Duties and Responsibilities
Build and maintain productive relationships with alliance partners and key personnel to ensure strategic alignment.
Collaborate with DMA internal teams and leadership to identify, recruit, onboard, develop, and manage partners.
Position DMA as a strategic advisor to partners and business units through consistent engagement and support.
Develop deep understanding of partner products, strategies, customer value, and go-to-market priorities.
Meet assigned targets for profitable sales volume and strategic objectives within alliances.
Contribute to alliance planning processes, including mutual performance goals, financial targets, and key milestones.
Manage partner opportunity pipeline and report activity and analytics monthly to the Director of Strategic Alliances.
Maintain accurate partner-related data in CRM systems.
Deliver product and program training to partners and clients via webinars and service demonstrations.
Execute market strategy in partnership with internal teams.
Represent DMA at trade shows and partner events, including public speaking and stakeholder communications.
Education and Qualifications
Bachelor’s degree in related field required
3-5 years of experience working with channel sales/partners and VARs; previous supervisory experience preferred
Proven sales process knowledge and business networking skills
Excellent verbal and written communication skills
Strong analytical and project management skills
Excellent facilitation and presentation skills with solid communication capabilities and practices
Strong organizational, planning and prioritization skills
Travel as required (between 40-50%, approximately)
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The Company is an equal employment opportunity employer and is committed to providing equal employment opportunities to its applicants and employees. The Company does not discriminate in employment opportunities or practices on the basis of race, color, religion, gender, national origin, citizenship, age, disability, veteran status, genetic information, or any other category covered by applicable federal, state, or local law. This equal employment opportunity policy applies to all employment policies, procedures, and practices, including but not limited to hiring, promotion, compensation, training, benefits, work assignments, discipline, termination, and all other terms and conditions of employment.
It is DMA's policy to make reasonable accommodations for qualified individuals with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please contact our Human Resources team at HRDepartment@dmainc.com or 800-309-2110 and choosing selection 6.