Creative Director

We are looking for a forward-thinking Creative Director who thrives in crafting dreamy, editorial-level content that inspires and converts. You will lead the visual tone of our brand — from campaigns and photoshoots to social strategy and graphic layouts. You must bring a strong eye for what’s trending in fashion and luxury swimwear, and the ability to curate cohesive content across all digital platforms.

Responsibilities:

• Develop moodboards and full creative briefs for everyday marketing, campaigns and product launchs
• Create visual design and lead graphic designer to assist specifically for SMS/Newsletters
• Scout, select, and manage models, photographers, stylists, and shoot talent, assisting content creation manager to create perfect content that matches what is on brand, our aesthetic, but also trending.
• Always paying attention to the competition and analyzing the market, what content to make based on strategy and creativity but also market research.
• Oversee set design, styling direction, and creative production for lifestyle and eComm shoots
• Collaborate closely with the Social Media Manager/Content Creation Manager to sync photoshoots with the content calendar
• Direct graphic designers on layout, font selection, story graphics, and visual merchandising
• Ensure every platform (site, social, email, ads) aligns with the overarching brand vision
• Stay ahead of digital trends in the luxury swimwear space and integrate relevant elements into upcoming campaigns
• Review and approve influencer content to ensure brand consistency

Qualifications:

• 3 years in a Creative Director or Art Director role within fashion, beauty, or luxury lifestyle
• Strong portfolio with fashion-forward, feminine, and swimwear/fashion campaigns
• Deep trend awareness, especially around swimwear luxury, lifestyle, Pinterest, Instagram, TikTok virality, and Instagram aesthetics
• Organized, decisive, and able to lead both remote and in-person teams
• Experience in brand building and e-commerce storytelling