What are the responsibilities and job description for the Marketing Manager, Marine Money position at Diversified HQ?
What You'll Do
- Develop and own a portfolio-wide marketing strategy that presents Marine Money as a unified global brand across all 14 conferences, the digital membership, and the magazine.
- Be the hands-on executor: write copy, deploy multi-channel campaigns (email, social, digital ads, direct mail, partner channels), manage the CRM, and keep websites up to date.
- Build integrated marketing plans and a comprehensive calendar in collaboration with conference event teams—balancing individual event needs with the broader brand story.
- Manage and develop one direct report (Event Coordinator), providing direction, feedback, and support for their growth.
- Coordinate with internal teams—Web, Data Analytics, Central Marketing, Operations—to amplify campaign effectiveness and maintain alignment.
- Build and manage relationships with media partners, industry associations, and vendors to drive visibility within the global marine finance community.
- Monitor KPIs, market data, and budget performance to continuously refine strategy and report on results.
- Stay agile—this portfolio moves fast, and you'll need to pivot and rebuild plans mid-cycle without losing momentum or quality.
What You Bring
Experience
- 6 years of progressive experience in direct marketing strategy and execution.
- Background in B2B event marketing, conference marketing, or financial/professional services strongly preferred.
- Experience with membership or subscription-based marketing is a plus.
Skills & Tools
- Copywriting and editing chops—you can write clear, compelling content without much handholding.
- Hands-on proficiency with email campaign deployment, CRM management, audience segmentation, and registration platforms.
- Comfortable with marketing automation systems, GA4, Canva or Photoshop, and Microsoft Office Suite.
- Basic HTML knowledge helpful; website content management experience required.
How You Work
- You're both a strategic thinker and a doer—equally comfortable setting direction and executing it yourself.
- You handle complexity and competing priorities without losing focus or quality.
- You lead with empathy and can develop and support a direct report effectively.
- Strong collaborator who works well across global teams and time zones.
Supervisory Responsibility: Yes
Work Environment: Hybrid professional office environment using standard office equipment