What are the responsibilities and job description for the Digital Advertising Manager position at Discovery Senior Living?
About Discovery Senior Living
Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio in excess of 350 communities and over 35,000 homes in nearly 40 states, and 19,000 dedicated employees, Discovery Senior Living is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks among the 2 largest U.S. senior living operators.
Recognized as a Great Place to Work, Discovery continues its rapid growth trajectory to lead the industry in providing desirable communities and exceptional lifestyle and value for our residents all while retaining our family-first culture. We’re a 30-year-old innovative company with a rich history of delivering exceptional service and quality care in desirable, enriching residential environments.
Due to continued growth, Discovery Senior Living adding a Digital Ad Manager to their home office team in Bonita Springs, FL.
The Digital Marketing Ad Manager is a collaborative role with key marketing stakeholders as well as third-party vendors to help develop strategic campaigns and to oversee the execution of digital marketing plans, including but not limited to, the websites and advertising associated with community-wide marketing campaigns, email communications, and platforms designed to support lead generation, lead conversion optimization and reputation marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Serve as primary digital advertising execution lead ensuring deliverables are provided to third-party vendors and/or channels on-time, within scope, and within budget on behalf of Marketing team members.
- Coordinate internal resources and/or third parties/vendors for any part of the execution of digital marketing including but not limited to, digital advertising, changes to websites, SEO optimizations and content marketing.
- Monitor budgets, performance, optimizations, ensuring digital marketing performance meets and exceeds goals. Analyze data and provide recommendations as needed.
- Identify gaps in marketing data and conversion opportunities through segmentation and analysis. Review as needed with key stakeholders.
- Communicate platform changes and updates relating to capabilities and functionality.
- Manage changes to project scope, schedule and costs as needed to support digital marketing objectives and goals for a particular strategy as identified by key stakeholders.
- Collaborate on the creation, distribution, and list management within our marketing automation platform.
- Continue to review and refine processes to simplify and create efficiencies. Seek feedback and incorporate into future activities.
- Execute and meet the strategic objectives set by Marketing leadership.
- Other duties as assigned.
QUALIFICATIONS
- Bachelor’s Degree preferred, (emphasis on Marketing, Advertising, Communications or Journalism).
- Minimum three (3) years of digital and traditional Marketing experience in a corporate or agency environment.
- Proactive with a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.
- Experience with Microsoft Office, social media platforms and marketing automation programs and database marketing.
Benefits:
In addition to a rewarding career and competitive salary, Discovery also offers a comprehensive benefit package.
Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
EOE D/V