Content Strategist

Overview

Discover Peoria is seeking a Content Strategist who will shape the stories that inspire visitors, engage residents, and strengthen the Peoria region's brand across digital and print channels. The Content Strategist develops and executes a comprehensive content strategy that inspires travel, strengthens Discover Peoria's brand, and engages residents and visitors across digital, print, email, and social media platforms. This role is responsible for planning, creating, optimizing, and managing content that supports organizational marketing goals while ensuring a consistent and compelling brand voice. An ideal candidate is a self-driven extrovert who loves our region and wants to discover and share all of its offerings to residents and visitors alike. Further, this individual will be the content manager of the Discover Peoria website. They will be responsible for building pages, writing content and continuously assessing how Discover Peoria could better position itself as a creative, valuable resource for the region. This position will also provide critical input on both paid and organic campaigns that are collectively created by the Marketing team.

Responsibilities

• Develop and execute an editorial content calendar that aligns with seasonal tourism campaigns, organizational priorities, and community events.
• Work with the Marketing Director and team to delineate how stories/themes are told (website blog, video, photo, etc.).
• Lead the full content lifecycle from concept development through publication, optimization, and ongoing performance evaluation.
• Develop, write and publish web pages and e-blasts utilizing existing templates and assets while adhering to best practices.
• Monitor and submit events to the Discover Peoria calendar of events.
• Routinely audit existing website content for accuracy and considerations for SEO/AEO optimization.
• Recommend new digital opportunities, website enhancements, and emerging storytelling formats that improve visitor engagement.
• Monitor website analytics and content performance using Google Analytics and other reporting tools.
• Track SEO and AEO performance and implement improvements.
• Measure engagement across digital channels and adjust content strategy accordingly.
• Support campaign reporting by providing content performance insights.
• All other duties as assigned
• Maintain brand standards and high-quality photography.
• Serve as the primary content manager for DiscoverPeoria.com.
• Maintain website navigation, landing pages, and featured content.
• Coordinate with internal departments to ensure website information remains current.
• Recommend improvements to user experience and site organization.

Traits

• Self-starting, creative thinker who can take direction and execute projects in a timely manner.
• Strong written and verbal communication skills are a must.
• Ability to manage and prioritize multiple concurrent projects.
• One who thrives on feedback and teamwork.
• Collaborative mindset with the ability to build relationships across departments and with community partners.
• Curious, creative, and proactive problem solver.
• Strong organizational skills and attention to detail.
• Comfortable balancing multiple priorities while meeting deadlines.
• Passion for tourism, storytelling, and community engagement.

Qualifications

• Experience in website management or content marketing preferred
• Bachelor's Degree in Marketing, UX/UI, or similar preferred.
• Copywriting and/or editing experience, a plus.
• Copy editing, writing and understanding tone and style for brand engagement.

Pay: $50,000.00 - $55,500.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Vision insurance

Work Location: In person

Salary : $50,000 - $55,500