Sales Coordinator

The Sales Coordinator works under the direction of the Director of Sales and is responsible for supporting the Sales Department while serving as the sales department’s primary administrator and strategic owner of the CRM platform. This role ensures accurate data management, optimizes lead workflows, supports partner engagement, and translates sales activity into actionable insights that drive lead conversion and economic impact.

Summary of Essential Functions

• Administers the CRM system, including user accounts, configurations, and vendor coordination to ensure optimal performance.
• Maintains accurate and up-to-date records of leads, bookings, sales activities, and events; ensures data integrity and timely updates.
• Supports partners and staff to ensure consistent and effective CRM usage.
• Manages the full lead lifecycle from distribution through final disposition, conducting regular audits to ensure accuracy and progression.
• Continuously evaluates and improves lead distribution and reporting workflows to enhance efficiency and user experience.
• Supports prospecting efforts, tradeshow follow-up, and outreach activities within assigned market segments.
• Ensures compliance with CRM reporting standards through proactive follow-up and communication with partners.
• Responds to inquiries with relevant destination information and maintains accuracy in all communications and materials.
• Compiles sales data to identify trends, conversion rates, and partner performance.
• Develops reports that translate CRM data into insights demonstrating performance, economic impact, and ROI.
• Performs additional duties as assigned to support departmental goals

Qualifications

• High School Diploma required
• 1-3 years of administrative experience
• Hotels sales experience preferred
• Careful attention to detail and proofreading
• Strong Microsoft Office skills to include Word, Excel, Outlook, and PowerPoint
• Excellent communications and interpersonal skills
• Strong time management skills
• Ability to handle multiple job tasks and meet strict deadlines
• A willingness to learn

Work Environment

This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, postage machines, and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is regularly required to sit for extended periods; and occasionally required to climb or balance; and stoop, kneel, crouch or crawl. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. This position requires the ability to occasionally lift office products and supplies, up to 25 pounds.