What are the responsibilities and job description for the Lead Marketing Advanced Analytics position at DIRECTV?
The Lead Marketing Advanced Analytics role is responsible for driving advanced analytics initiatives focused on customer churn for DIRECTV Signature products. This position will leverage large-scale data analysis, predictive modeling, and business insights to identify churn drivers, optimize retention strategies, and support marketing decision-making. The role requires strong technical expertise in SQL, Databricks, and Python/R, along with the ability to translate complex analyses into actionabl