What are the responsibilities and job description for the Digital Advertising Growth Strategist (New Business Focus) position at Direct Online Marketing?
About Direct Online Marketing (DOM)
Since 2006, DOM has helped businesses grow through data-driven digital marketing campaigns. Our full-service digital marketing agency offers a disciplined, transparent approach, and we won't be outcommunicated.
If you’re looking for a role where strategic thinking is valued, curiosity is rewarded, and your work directly impacts client and agency growth, we want you to apply!
As a Digital Advertising Growth Strategist, you’ll be responsible for driving new revenue by leading strategic sales conversations with prospective clients. You’ll learn more about their goals, identify their digital advertising needs, and guide them through the sales funnel.
What You’ll Own
- Generate interest in DOM through outbound efforts, including research, networking, calls, and social media outreach.
- Respond to inbound leads and qualify both inbound and outbound opportunities.
- Guide qualified leads through the sales funnel to close, ensuring a professional and high-quality client experience.
- Conduct digital advertising account audits, delivering clear and actionable strategic recommendations.
- Maintain up-to-date knowledge of digital marketing best practices, DOM service areas, and evolving industry trends.
- Contribute to DOM’s thought leadership by creating and sharing content, speaking, or representing DOM at events.
- Document sales activities thoroughly and follow internal processes consistently.
- Engage with clients post-sale through scheduled touchpoints, business reviews, and occasional check-ins to ensure satisfaction.
Who You Are
You’re a digital advertising strategist who wants to apply your expertise in a more consultative sales role. You’re energized by diagnosing performance issues, uncovering opportunities, and guiding businesses toward smarter digital investments. You know how to ask smart questions and translate pain points into digital marketing solutions that make sense. You’re deeply curious, client-centric, consultative, and comfortable owning a thoughtful, relationship-driven sales process.
Here’s what we’re looking for:
- Have 3–5 years of hands-on experience in PPC and/or paid social advertising.
- Prior sales experience (1 years new business sales strongly preferred)
- Experience identifying, qualifying, and nurturing sales opportunities.
- Ability to conduct strategic audits and communicate recommendations effectively.
- Strong understanding of all digital marketing channels, including SEO, PPC, and other core DOM service areas.
- Comfort guiding prospects through complex buying decisions and aligning solutions to their business objectives.
- Experience producing strategic insights, interpreting marketing data, and advising on next steps.
- Ability to stay organized, meet deadlines, and self-manage in a fast-paced environment.
Additionally, you will have the following:
- A Bachelor’s degree is strongly preferred.
- Agency experience.
- Outstanding written and verbal communication skills.
- Strong project management, time management, and prioritization abilities.
- Familiarity with CRM, sales, and marketing software.
- Ability to rapidly learn new information and identify opportunities for prospects.
The following experiences are a plus:
- Experience speaking, presenting, or creating thought leadership content.
- Multilingual abilities or experience supporting international campaigns.
Why Work With Us?
At a mid-sized agency like DOM, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals. We take our ‘No Jerks’ policy seriously here.
We’re proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday. It’s the best of both worlds—work from home while enjoying the connection and creativity that come with in-person teamwork.
DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google.
We’re a stable and growing leader delivering excellent results to our clients who say things like:
- “DOM constantly pushes the envelope. They’re great communicators and are fun to work with, too.”
- “Working with DOM is like working with colleagues who have our company’s best interest at heart.”
- “I’m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.”
We also have rave reviews on Glassdoor and have been voted one of Pittsburgh’s best places to work with employees who say things like:
- “The people are what makes this company great.”
- “You will be appreciated, challenged, and rewarded.”
- “An agency where you can grow with confidence.”
Perks & Benefits
We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) plan with company match; and annual profit-sharing benefits.
Ready to Make an Impact?
If you’re ready to work in a collaborative, fast-paced environment with a team that values your contributions and supports your growth, we’d love to hear from you.
Direct Online Marketing is an Equal Opportunity Employer (EOE).