What are the responsibilities and job description for the Senior Digital Advertising Strategist position at Direct Online Marketing?
About Direct Online Marketing (DOM)
Since our foundation in 2006, DOM has helped businesses grow through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach, and we won't be outcommunicated.
If you want to experience what it's like to work at a full-service digital marketing agency that does things a little bit differently than you've experienced in the past - we want to meet you!
As a Senior Digital Advertising Strategist, you’ll own and drive the digital advertising strategy for our clients, directly impacting business outcomes such as lead generation, e-commerce revenue, and overall ROI.
What You’ll Own
- Lead the development of strategic digital advertising plans for clients across industries and global markets.
- Define, track, and optimize key performance indicators (KPIs) that align digital campaigns with client business objectives.
- Lead clients in goal-setting, campaign planning, and performance reviews.
- Identify opportunities for experimentation and channel expansion, including search, social, display, video, or shopping.
- Serve as a thought leader, providing strategic insights and recommendations based on industry trends and competitor analysis.
- Mentor junior team members and provide strategic direction on deliverables to internal team members.
Who You Are
You bring 5 years of marketing experience, with at least 3 years of experience in digital advertising, specifically in SEM and paid social.
Here’s what we’re looking for:
- Strategic development and execution of Google Ads and other search engine campaigns
- Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales
- Translating data into actionable insights and recommendations for clients
- Designing campaigns aligned with overall marketing strategy and business goals
- Competitor and market research to inform strategy
Additionally, you will have the following:
- A Bachelor’s degree or greater, or equivalent work experience in marketing
- Strong analytics knowledge
- A/B and multivariate testing
- Intimate familiarity of sales and marketing funnels
- Creative problem solving
- Outstanding computer skills
- Excellent written and verbal communication
The following experiences are a plus:
- Agency experience
- Marketing automation and CRM tool implementation
- Execution in all core aspects of SEO, including on-site optimization and off-site outreach
- Performance analysis via website analytics and SEO tools (e.g. SEMRush, GSC, Google Analytics, etc.)
- Foreign language skills or strategic guidance of foreign campaigns
Why Work With Us?
At a mid-sized agency like DOM, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals. We take our ‘No Jerks’ policy seriously here.
We’re proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday. It’s the best of both worlds—work from home while enjoying the connection and creativity that come with in-person teamwork.
DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google.
We’re a stable and growing leader delivering excellent results to our clients who say things like:
- “DOM constantly pushes the envelope. They’re great communicators and are fun to work with, too.”
- “Working with DOM is like working with colleagues who have our company’s best interest at heart.”
- “I’m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.”
We also have rave reviews on Glassdoor and have been voted one of Pittsburgh’s best places to work with employees who say things like:
- “The people are what makes this company great.”
- “You will be appreciated, challenged, and rewarded.”
- “An agency where you can grow with confidence.”
Perks & Benefits
We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) plan with company match; and annual profit-sharing benefits.
Ready to Make an Impact?
If you’re ready to work in a collaborative, fast-paced environment with a team that values your contributions and supports your growth, we’d love to hear from you.
Direct Online Marketing is an Equal Opportunity Employer (EOE).
