Regional Marketing Manager (Legal) - Dallas

Key Responsibilities

• Serve as the marketing lead for assigned Texas offices.

• Develop and execute local marketing strategies in partnership with office leadership and senior marketing management.

• Identify and support key practice areas by proposing thought leadership, client engagement opportunities, and strategic initiatives.

• Manage office marketing budgets and ensure alignment with regional and firmwide objectives.

• Build and manage partnerships with professional, civic, industry, and educational organizations to enhance brand presence.

• Oversee office and community events, sponsorships, and client engagement initiatives that generate leads and strengthen relationships.

• Maintain awareness of key clients, prospects, and market positioning to support strategic “dot-connecting.”

• Collaborate with the Marketing team on targeted communications, list development, surveys, and submissions.

• Support pitches, proposals, and marketing systems to advance practice and department goals.

• Monitor and update office webpages, attorney bios, and related external-facing content.

• Lead planning and execution of summer associate events and manage related budgets.

• Support firmwide initiatives, alumni programs, client feedback efforts, and new attorney onboarding.

• Partner with local administrators and staff to support internal culture initiatives and external brand promotion.

• Track data for ROI and relationship management; perform additional duties as assigned.

Qualifications

• Bachelor’s degree required.

• Large Law firm experience required 

• Minimum 5 years of marketing or event management experience, ideally in a law firm environment.

• Strong leadership, communication, and client service skills.

• Proven ability to manage budgets and implement cost-effective strategies.

• Strategic, solution-oriented mindset with strong organizational and analytical skills.

• Proficiency in Microsoft 365 (Word, Excel, Outlook, PowerPoint).

• Ability to work flexible hours and travel as needed.

Additional Skills

• Highly organized, detail-oriented, and responsive.

• Self-starter capable of managing multiple projects and competing priorities.

• Comfortable working under pressure and adapting to changing business needs.

• Collaborative team player with a proactive, professional approach.