Social Media Associate

Dionis® is the leading goat milk skincare brand in the U.S. Join a brand loved by millions, dedicated to helping people feel confident and comfortable in their skin through the power of our hero ingredient: goat milk. For more than 40 years, Dionis® has been rooted in family values, authentic storytelling, and the proven benefits of goat milk skincare. As a founder-led brand, we bring together heart, hustle, and high standards to create trusted products and meaningful connections with customers nationwide.

We are looking for a Social Media Associate responsible for concepting, creating, appearing in, and optimizing engaging, social‑first content that drives brand awareness, community growth, and revenue through social commerce. This role combines a strong on‑camera presence, with creative storytelling, live‑selling execution, and a data-driven mindset to deliver high-performing content across platforms. Working cross-functionally, the Social Media Associate supports and executes social, influencer, affiliate and commerce strategies leveraging consumer insights, platform trends and performance analytics to continuously refine content and maximize impact.

This is a full-time, on-site position based at our farm in Newtown PA. Remote work is not available for this role.

ESSENTIAL FUNCTIONS:

Fundamental and critical tasks, duties, and responsibilities necessary for the position to be performed effectively:

• Create, film, and edit engaging social content, with a focus on short-form video, while confidently representing the brand on camera in both recorded and live formats.
• Manage social media communities by monitoring and responding to comments and direct messages to foster engagement and positive brand sentiment.
• Support and execute social commerce initiatives, including TikTok Shop, Amazon Live, affiliate programs and commission-driven campaigns to drive conversions.
• Collaborate on content and campaigns that grow followers, boost engagement and increase sales across platforms.
• Produce high-quality visual assets, including photography, basic graphic design, and video editing for social ads, PDPs and shoppable assets.
• Ensure all content aligns with brand guidelines and supports broader marketing and commerce goals.
• Track and analyze performance metrics across social, affiliate and commerce channels to measure effectiveness and inform improvements.
• Partner with the Social Media Manager to optimize content and marketing results.
• Assist in influencer and creator initiatives, including recruitment, relationship management, campaign execution and performance evaluation.
• Support photoshoots, including planning and coordination of external talent.
• Contribute to the development of PDP and social commerce content for key retail and digital accounts.

EXPERIENCE:

• 2-4 years of experience in CPG social media, digital marketing and content creation with experience appearing on camera
• Proven experience creating short form video content (e.g. TikTok, Reels, YouTube Shorts) that drives engagement and sales conversion.
• Hands-on experience managing social media accounts, including community engagement and moderation.
• Proven experience with social commerce platforms and affiliate marketing platforms.
• Familiarity with supporting influencer or creator campaigns, including outreach and performance tracking.
• Demonstrated ability to analyze social media metrics and optimize content based on performance data.
• Experience collaborating with cross-functional teams (marketing, creative, e-commerce).
• Basic experience in photography, videography and content production for digital platforms.
• Experience working with brand guidelines and maintaining consistent brand voice and visual identity.
• Exposure to e-commerce environments and PDP content creation is a plus.
• Strong organizational skills with the ability to manage multiple projects and deadlines.

EDUCATION:

• Required: Bachelor’s Degree
• Preferred: Bachelor’s Degree in Marketing, Communications, or a related field

TECHNICAL & COMPUTER SKILLS:

• Proficiency in social media platforms: Tik Tok, Instagram, Facebook, YouTube, Pinterest.
• Experience with social media management and analytics tools (e.g. Sprout Social, Hootesuite, Later).
• Skilled in video editing tools (e.g., CapCut, Canva, Adobe Creative Suite)
• Working knowledge of graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva).
• Familiarity with live streaming and social commerce tools (e.g., TikTok Live, Amazon Live).
• Understanding of platform analytics (TikTok Analytics, Instagram Insights, Meta Business Suite).
• Basic knowledge of affiliate platforms and tracking tools.
• Experience with Microsoft Office; Monday.com project management system a plus.

ADDTIONAL SKILLS & ATTRIBUTES:

• Collaborative with strong problem-solving skills
• Confident, engaging on‑camera presence
• Strong storytelling and persuasive communication skills
• Consumer‑ and performance‑insights‑driven mindset
• Creative, trend‑aware, and proactive
• Comfortable in a fast‑paced, social commerce‑focused environment
• Time management and organization

WHAT WE OFFER

Culture:

* Great people

* Play with goats

* Peer to Peer Recognition

* Fun company events

* Competitive Wages & Generous Year-end Bonus

Comprehensive Benefits:

* Medical Plans with Telemedicine, Rx, & Vision

* Dental Plan

* Healthcare, Dependent care

* 401(k) with company match

* Financial Health & Wellness w/1:1 Coaching

* Basic & Supplemental Life Insurance

* Accident, Hospital Indemnity, & Critical Illness

* Paid Time Off

* Short & Long-term Disability

* 9 Paid Holidays

Must have legal authorization to work in the US and will not require sponsorship.

Dionis is an equal opportunity employer. Drug-free workplace. Tobacco-free work site. Dionis does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need. Equal access to programs, services, and employment is available to all persons. Those applicants requiring reasonable accommodation to the application process and/or interview process should notify a representative of the Human Resources Department.