Director of Enrollment and Communications - St. Helen Catholic School

Essential Job Duties/Responsibilities of the Director of Enrollment and Advancement:

Enrollment Strategy & Admissions

• Collaborate with the Principal to develop and implement annual enrollment goals and strategies.
• Create, revise, and implement enrollment plan and communication plan for accreditation.
• Ensure all recruitment, admissions, and retention efforts align with the Catholic mission of the school.
• Guide prospective families through the admissions process and maintain regular communication with them.
• Plan and execute enrollment initiatives, including campus visits, admissions events, follow-up, and student retention programs.
• Utilize FACTS enrollment system to create online enrollment packets and streamline the enrollment process for families.
• Track and report key enrollment data (e.g., projections, attrition) monthly and annually to the Principal and Business Office.
• Stay informed on best practices and trends in Catholic education and enrollment management
• Participates as a member of the Enrollment/Advancement/Communications SAC committee
  
  

Marketing & Communications

• Create, manage, and distribute marketing and enrollment materials in both print and digital formats.
• Design and display enrollment flyers and signage, obtaining permits as needed
• Develop and implement a public relations and communication plan that engages key audiences, including:
• Parish staff and members
• School Families (current, former, and prospective)
• Alumni
• Local business leaders
• Media and community members
  

Digital Media & Communication

• Social Media:
• Create and post engaging, relevant content daily across school social media platforms
• Stay informed about daily campus activities to capture photos and gather content
• Promote school events, student achievements, and classroom highlights to showcase the school community via social media
• Monitor post-performance and track engagement metrics to evaluate effectiveness
• Identify and implement strategies to increase reach, visibility, and follower interaction
• Collaborate with staff to gather stories, photos, and updates that reflect the mission and spirit of the school
• Maintain a consistent voice and identity that aligns with the school’s branding and values
  

Acts as liaison between school and Home and School Association (HSA):

• Works closely with HSA board to ensures HSA communications are clear, aligned with our mission and distributed in a timely manner
• Sends school wide emails for HSA related information as needed
• Assist with graphic design as needed and ensure school branding consistency
• Graphic Design: Creates graphic designs and flyers as needed to support communications and events
• School Website: collaborate with IT coordinator to ensure content is up to date
• Assist with Parent Alerts through FACTS as needed
  

The above is intended to describe the general context and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.

To apply, download and complete the Employment Application and submit along with your cover letter, resume, salary requirements and list of references to the attention of Deborah Irish, Principal, St. Helen Catholic School. Email: principal@sthelenschoolvero.org