What are the responsibilities and job description for the Marketing Director – Medicare Advantage position at Dinesh Khanna MD LLC ES?
POSTING: Marketing Director – Medicare Advantage
The Marketing Director is responsible for the development and directing the execution of a strategic plans that supports the Medicare Advantage growth goals of the organization. The primary focus of this position is to develop and execute marketing strategies around growth and retention of our Medicare Advantage patient population. The position is also responsible for providing assistance with special projects and educational efforts as directed by management. This position is accountable for market membership goals for growth, retention and improved brand awareness
Primary Responsibilities:
- Gather market intelligence to facilitate marketing strategies and innovate new solutions.
- Collaborates with market leadership to create an action plans for territory activities and community outreach including social media. Designs, creates and executes marketing activities to support growth and retention goals. Reviews marketing activities with appropriate leadership and obtains approval.
- Represent the company in marketing and physician meetings, internal and external.
- Maintains strategic plans/event plans/action plans and keep up to date
- Provides support to the clinics for events, training, and collaterals and other duties to be assigned
- Maintains a professional relationship with community contacts/agencies/brokers, healthcare delivery system administration, physicians and other staff as well as local contracted health plan staff
- Creates and monitors and updates lead/enrollment tracking system
- Assists in the implementation and development of marketing strategies based on requests from market leadership regarding all communications objectives. Effectively creates databases and manages assigned budgets with productive ROI results
- Completes all necessary reports and deliverables as requested by leadership according to established deadlines
- Participates actively in staff and operational development meetings and training sessions
- Schedule periodic review with the assigned staff to recognize performance and assess challenges
- Collaborates and manages outside vendors as needed to fulfill program initiatives
- Ensures alignment between brand-building, positioning and direct-response objectives
- Manages promotional campaigns through various media organizations to ensure the proper message is represented
- Supports the development of marketing and advertising schedules, maintains and meets deadlines and budgetary requirements
- Liaises with market on marketing collaterals needed for special events, advertisement initiatives and other requests submitted by senior leadership
- Occasional weekend and evening work is required
- Performs all other related duties as assigned
Primary Qulifications:
- Bachelor’s degree in a related field (4 additional years of comparable work experience beyond the required years of experience may be substituted in lieu of a bachelor’s degree)
- 3-5 years of marketing project management, communications and/or marketing campaign development, and event planning experience.
- Experience with CMS guidelines and/or experience in a health care related field preferably Primary Care.
- Intermediate proficiency in Microsoft Excel, PowerPoint, and Word, and internet research.
- Experience in Content development for print, website and social media.
- Must have a current, valid driver’s license and reliable transportation
- Ability and willingness to travel as determined by business need
Preferred Qualifications:
- 5 or more years of project management, communications and / or marketing campaign development and event planning experience
- Proficiency in Access
- Bilingual (English/Spanish) fluency
- Advance proficiency in Microsoft Excel, PowerPoint and Word and internet research