Social Media Manager (YouTube & Educational Content)

About DiLucci

DiLucci is a growing organization focused on building high-impact digital content, scalable systems, and audience-driven education platforms. The company partners with creators, founders, and subject matter experts to produce high-quality educational content designed to inform, engage, and drive meaningful audience growth.

This role plays a key part in shaping how ideas are transformed into structured, engaging, and high-performing content across YouTube and other digital platforms.

About the Role

The Social Media Manager leads the planning, coordination, and execution of high-quality educational content across YouTube, including live and recorded formats.

This role is responsible for transforming complex subject matter into engaging, structured, and audience-focused content. The ideal candidate combines strong creative direction with production management skills to ensure every piece of content is delivered with clarity, energy, and impact.

Location & Schedule

• Location: Dallas-based (in-office role at our Coppell Office)
• Schedule: Flexible schedule required

Compensation

• Rate: $60k-80k salary per year (based on experience)

Key Responsibilities

• Lead content planning and pre-production for educational and thought leadership content initiatives
• Develop episode concepts, content outlines, and detailed run-of-show documents for production days
• Direct and guide talent during shoots to ensure strong delivery, pacing, and audience engagement
• Manage production days end-to-end, ensuring shoots remain organized, efficient, and on schedule
• Collaborate closely with creators and subject matter experts to bring content ideas to life
• Coordinate with videographers and editors to ensure proper capture of footage, assets, and creative direction
• Oversee both pre-recorded and live content production formats, including YouTube livestreams
• Continuously identify opportunities to improve audience retention, content quality, and production value
• Ensure all content aligns with educational goals, brand standards, and business objectives

Ideal Candidate

• Proven experience producing educational, expertise-driven, or thought leadership content
• Strong understanding of YouTube, livestreams, and social media content formats
• Ability to simplify complex topics into engaging, entertaining, and high-value content
• Experience working directly with creators, founders, or subject matter experts
• Strong organizational, communication, and project management skills
• Understanding of storytelling, hooks, audience retention, and content performance

Preferred Qualifications

• Experience producing content for YouTube channels, podcasts, livestreams, or creator-led brands
• Background in content strategy, creative direction, or media production
• Experience managing multiple content projects simultaneously
• Strong understanding of audience engagement and content analytics

Success in This Role

The ideal candidate is someone who:

• Takes ownership of production from planning to execution
• Brings structure and clarity to creative ideas
• Ensures content is both educational and engaging
• Maintains high production standards under fast-moving conditions
• Improves content performance through continuous iteration and feedback

Our Core Values

1. Bring Fun Tax Energy

We're genuinely obsessed with tax — the rules, the strategy, the wins for clients — and that obsession is contagious. We show up with real energy, take pride in the work, and make the experience good for each other and for the client. A great attitude isn't soft; it makes the work better and the people around us better.

2. Speed Drives Results

We love to win, and winning means getting it done. Immediately. We learn fast, adapt fast, and move — because knowing the answer isn't the job, acting on it is. Momentum compounds: the faster we turn knowledge into action, the better the outcome for the client and the firm.

3. Own the Outcome

The result is yours, full stop. We don't love excuses, even if they are real — we love getting results. We don't hand off problems, we solve them. We follow through on what we said we'd do, and when something's in the way, we do what it takes to get it done. No "not my job."