What are the responsibilities and job description for the Associate Director of Product Marketing position at Digitalzone?
Associate Director, Product Marketing
Location: Remote
Team: Marketing
About Digitalzone
Digitalzone is redefining B2B demand generation with a signal-led, contact-level approach designed to eliminate wasted spend and drive real pipeline impact.
As we continue to scale both our media and software offerings, we are investing in building a modern product marketing function to sharpen our narrative, strengthen our go-to-market execution, and better connect our solutions to real customer outcomes.
The Role
We’re hiring an Associate Director of Product Marketing to help shape how our products and solutions show up in the market. This is a build-phase role—ideal for someone who is excited to roll up their sleeves and help define, refine, and scale our product marketing function. You’ll partner closely with Marketing leadership, Product, and Sales to:
This role sits at the center of how Digitalzone communicates value to the market. From product narratives to sales conversations to customer stories, your work will directly impact how we differentiate, how we sell, and how we grow.
What You’ll Own
1. Product Narrative & Positioning
This is not a fully built, plug-and-play product marketing function. You’ll be stepping into a high-impact build phase, where:
Location: Remote
Team: Marketing
About Digitalzone
Digitalzone is redefining B2B demand generation with a signal-led, contact-level approach designed to eliminate wasted spend and drive real pipeline impact.
As we continue to scale both our media and software offerings, we are investing in building a modern product marketing function to sharpen our narrative, strengthen our go-to-market execution, and better connect our solutions to real customer outcomes.
The Role
We’re hiring an Associate Director of Product Marketing to help shape how our products and solutions show up in the market. This is a build-phase role—ideal for someone who is excited to roll up their sleeves and help define, refine, and scale our product marketing function. You’ll partner closely with Marketing leadership, Product, and Sales to:
- Strengthen our product narratives
- Elevate our sales enablement materials
- Bring customer stories to life in a more compelling, market-facing way
This role sits at the center of how Digitalzone communicates value to the market. From product narratives to sales conversations to customer stories, your work will directly impact how we differentiate, how we sell, and how we grow.
What You’ll Own
1. Product Narrative & Positioning
- Help develop and refine clear, differentiated positioning for Digitalzone’s core offerings
- Translate complex solutions into simple, compelling messaging
- Ensure consistency across decks, campaigns, website, and sales conversations
- Partner with leadership to evolve our category narrative over time
- Conduct a full audit of existing sales collateral to identify gaps and opportunities
- Build and maintain a scalable sales enablement library (pitch decks, one-pagers, battlecards, etc.)
- Partner with design to elevate the quality and consistency of materials
- Create a process for ongoing updates, version control, and field feedback
- Ensure Sales teams are equipped with clear, compelling, and effective storytelling assets
- Own the development of high-impact case studies that connect:
- Customer challenges
- Digitalzone solutions
- Measurable business outcomes
- Transform existing client results into compelling narratives—not just summaries
- Build a repeatable framework for capturing, writing, and scaling customer stories
- Partner with Sales and CX to identify strong story candidates and bring them to life
- Ensure case studies can flex across formats (sales decks, one-pagers, website, events)
- Stay close to competitors and broader B2B demand gen trends
- Support the development of battlecards and differentiation narratives
- Identify emerging opportunities and whitespace in the market
- Partner with Sales on high-priority accounts and strategic opportunities
- Support pitch development with strong messaging and solution framing
- Contribute to storytelling for complex or high-value deals
- Participate in select client conversations as a subject matter expert
- Support webinars, virtual events, and key content initiatives
- Moderate webinars and contribute to high-impact content experiences
- Help bring Digitalzone’s POV to life across research, presentations, and campaigns
- 6–9 years in product marketing, solutions marketing, or strategic B2B marketing roles
- Strong ability to craft compelling narratives and simplify complex solutions
- Experience building or improving sales enablement materials that drive real impact
- Proven ability to turn customer results into engaging case studies and stories
- Deep understanding of B2B demand generation and buyer behavior
- Experience supporting sales teams in strategic or enterprise deal cycles
- Excellent written and verbal communication skills
- Comfortable operating in a fast-moving, build-stage environment
This is not a fully built, plug-and-play product marketing function. You’ll be stepping into a high-impact build phase, where:
- The foundation exists, but the narrative, enablement systems, and storytelling need to be elevated
- You’ll have direct access to leadership and influence on how we go to market
- You’ll help define what “great” looks like for product marketing at Digitalzone