What are the responsibilities and job description for the Product Growth Associate position at Digital?
We are looking for a Product Growth Associate to lead the go-to-market execution for a newly repositioned SMB-focused AI product. The product is already live in the ChatGPT App Store and is undergoing a rebrand to better serve small and medium-sized businesses.
This role will be instrumental in shaping product narratives, driving launch execution (including Product Hunt), and building a strong market presence within the US SMB ecosystem.
Employment Type: Full-time (Initial 3-month contract: April-June 2026, with potential for extension or conversion)
Requirements
Key Responsibilities
Go-to-Market & Launch
This role will be instrumental in shaping product narratives, driving launch execution (including Product Hunt), and building a strong market presence within the US SMB ecosystem.
Employment Type: Full-time (Initial 3-month contract: April-June 2026, with potential for extension or conversion)
Requirements
Key Responsibilities
Go-to-Market & Launch
- Lead the upcoming Product Hunt launch (target: early May 2026)
- Develop positioning and messaging tailored to SMB audiences.
- Execute launch campaigns in collaboration with external agencies
- Conceptualize and produce demo videos and use-case videos.
- Build a strong library of product marketing assets.
- Create clear and engaging product documentation and user guides.
- Conduct user interviews and gather actionable feedback
- Translate insights into product messaging and feature prioritization.
- Act as the central project manager across:
- KOL / influencer agencies
- Product Hunt launch partners
- Brand/creative agencies
- Work closely with Product Managers to align on roadmap and messaging
- Represent the brand at SF-based meetups, events, and hackathons.
- Build relationships within the startup and SMB ecosystem.
- Support community-driven growth initiatives.
- 3-7 years of experience in Product Marketing, ideally in SaaS or AI products
- Strong understanding of SMB audiences and go-to-market strategies
- Proven experience launching products on platforms like Product Hunt
- Ability to create or oversee high-quality marketing content (video, docs, campaigns)
- Experience conducting user research and interviews.
- Strong project management skills with multiple stakeholders/agencies
- Preferably fluent in English and Mandarin (spoken and written) to effectively collaborate with internal teams and stakeholders