What are the responsibilities and job description for the Brand Strategist position at Digital?
We are seeking a Brand Strategist to define and execute a high-level brand and social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.
Responsibilities
Responsibilities
- Develop an audience growth strategy across Instagram, TikTok, and other social platforms
- Advise on content pillars, themes, and positioning for a distinctive social brand
- Recommend Reels and short-form video strategies, including content cadence and formats
- Build and manage community engagement initiatives and creator/fan partnerships
- Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth
- Define target audiences and advise on segmentation and growth opportunities
- Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.
- Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands
- Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content
- Strong understanding of community building and creator engagement
- Ability to operate independently as a freelance consultant while providing strategic guidance
- US-based or strong knowledge of the US film and entertainment audience preferred