What are the responsibilities and job description for the Account Manager position at Digital Trax?
Company Description Digital Trax is a digital marketing agency focused on helping B2B technology and service providers reach highly targeted niche audiences. The company designs and executes cutting-edge digital strategies that support scalable growth and keep sales pipelines active and healthy. Digital Trax is committed to moving clients away from outdated, low-impact marketing tactics toward data-driven, measurable approaches. Team members collaborate closely with clients to unlock the full potential of digital marketing and drive long-term business success. Joining Digital Trax offers opportunities to work in a fast-paced, growth-oriented environment with innovative B2B brands.
Role Description The Account Manager is a full-time, hybrid role based in Baltimore, MD, with flexibility for some work from home. This role is responsible for managing client relationships, serving as the primary point of contact, and ensuring that digital marketing strategies and campaigns align with client goals and expectations. Day-to-day tasks include coordinating project timelines, monitoring campaign performance, preparing reports, and communicating results and recommendations to clients. The Account Manager will collaborate with internal marketing, creative, and analytics teams to develop and refine strategies, manage budgets, and resolve issues promptly. This role also involves identifying opportunities for account growth, supporting renewals, and contributing to process improvements that enhance client satisfaction and retention.
Qualifications
- Client relationship management and account management skills, including the ability to build trust, manage expectations, and handle multiple accounts concurrently.
- Experience with digital marketing concepts such as lead generation, campaign management, marketing automation, and performance tracking.
- Strong communication, presentation, and interpersonal skills to convey complex information clearly to both technical and non-technical stakeholders.
- Organizational and project management abilities, including prioritization, deadline management, and coordination across cross-functional teams.
- Analytical skills and comfort working with data, dashboards, and KPIs to interpret performance and recommend optimizations.
- Proficiency with common business and collaboration tools (e.g., CRM systems, project management platforms, and office productivity software).
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
- Experience working with B2B tech or service providers is preferred, along with a customer-focused mindset and willingness to learn new tools and methodologies.