What are the responsibilities and job description for the Google Ads Specialist (Search & LSA) position at Digital Kings Networking?
Google Ads Specialist (Full-Time | On-Site | Charlotte, NC)
Digital Kings Networking is hiring a Google Ads Specialist to build, manage, and scale Google Ads (Search) and Local Services Ads (LSA) campaigns for our clients.
This role is focused on driving real lead flow—calls, form submissions, and booked jobs—not vanity metrics. You’ll be responsible for creating high-performing campaigns that consistently generate results for local service-based businesses.
While this is primarily a paid advertising role, a strong understanding of SEO fundamentals is important to ensure alignment between ads, landing pages, and overall search performance.
This is an on-site position in Charlotte, NC, working closely with our team to execute and optimize campaigns in real time.
Key Responsibilities
Google Ads & LSA Management:
- Build and manage Google Search campaigns targeting high-intent keywords
- Set up, optimize, and maintain Local Services Ads (LSAs)
- Structure campaigns by:
- Service type
- Location targeting
- Keyword intent
- Continuously optimize for:
- Cost per lead (CPL)
- Conversion rate
- Lead quality
- Manage budgets and scale campaigns based on performance
- Monitor and improve call tracking, form tracking, and attribution
Campaign Strategy & Optimization:
- Perform keyword research using tools like SEMrush and SpyFu
- Write and test ad copy focused on conversion and intent
- Align ads with landing pages for maximum conversion performance
- Identify underperforming areas and implement improvements quickly
SEO Awareness (Supporting Role):
- Understand basic on-page SEO principles to support campaign performance
- Ensure landing pages include:
- Relevant keywords
- Clear structure and messaging
- Strong conversion elements
- Work alongside the SEO team to align paid and organic strategies
Tracking & Reporting:
- Set up and manage tracking across:
- Google Analytics (GA4)
- Google Tag Manager
- Call tracking platforms
- Build and maintain reporting dashboards (Looker Studio or similar)
- Clearly communicate campaign performance, insights, and next steps
Qualifications
- Proven experience managing Google Ads campaigns (Search required)
- Experience with Local Services Ads (LSA)
- Ability to walk through your campaign strategy step-by-step
- Strong understanding of:
- Keyword intent
- Ad structure
- Conversion tracking
- Lead generation strategy
- Experience with tools like:
- SEMrush, SpyFu
- Google Analytics, Google Tag Manager
- Ability to analyze data and make performance-driven decisions
What Sets You Apart
- Experience running ads for local service-based businesses (roofing, HVAC, landscaping, etc.)
- Strong focus on lead quality and ROI—not just traffic
- Understanding of how Google Ads and SEO work together
- Ability to identify issues quickly and implement solutions
- Confidence communicating performance and strategy with clients
Growth Opportunity
This role has a clear path to grow into a Senior Google Ads / Lead Generation Strategist role as we continue to scale.
Compensation
Pay is based on experience and performance.
Hiring Process
We are looking for a long-term, in-office team member—not a contract role.
Candidates should be prepared to:
- Walk through their Google Ads / LSA campaign strategy
- Explain how they optimize for lead quality and cost per lead
- Discuss how they approach scaling campaigns
About Digital Kings Networking
We are a fast-growing SEO and digital marketing company focused on helping local businesses dominate their markets through Google Ads, SEO, and high-converting websites.
Our strategies are built around real results—calls, leads, and revenue.