What are the responsibilities and job description for the Marketing Operations & Systems Specialist position at Digital Hands?
This role sits at the intersection of sales operations, marketing technology, and data quality. You will own the full lifecycle of lead management — from capturing and routing inbound leads to building targeted outbound lists — while ensuring the integrity of data across all go-to-market systems. You are equal parts technologist, analyst, and program manager, ensuring no lead falls through the cracks and every pipeline record is clean, actionable, and trusted.
Responsibilities
• Own end-to-end lead flow management, ensuring accurate and timely routing from all inbound and outbound sources into HubSpot, Salesforce, and LinkedIn Sales Navigator based on defined rules, industries, territories and partners.
• Build, maintain, and enforce lead routing logic in HubSpot, including lifecycle stage transitions, assignment rules, and round-robin workflows.
• Perform ongoing data cleansing across CRM and marketing automation platforms — deduplication, normalization, enrichment, and archiving of stale or corrupt records.
• Leverage ZoomInfo intent data and firmographic filters to build high-quality outbound prospect lists tailored to ICP criteria and campaign objectives.
• Partner with marketing and business development teams to execute outbound sequences, ensuring list hygiene and CRM sync before and after outreach.
• Plan, build, and manage webinar programs end-to-end in Zoom Webinar — including registration pages, reminder sequences, post-event follow-up flows, and attendance reporting.
• Collaborate with marketing agencies on content collection and coordinate timely updates to sales content sites and the employee onboarding program, ensuring materials stay current, accurate, and aligned with go-to-market messaging.
• Monitor pipeline management compliance, surfacing gaps or anomalies to marketing and sales leadership with data-backed recommendations.
• Document system configurations, routing logic, and operational processes to maintain institutional knowledge and enable team scalability.
Qualifications
• 2 years in a revenue op, marketing ops, or sales ops role
• Hands-on HubSpot experience including workflow builder and lead routing
• Working knowledge of Salesforce records, objects, and data management
• Experience using ZoomInfo for prospecting and intent-based list building
• Proven ability to manage webinar programs in Zoom Webinar or similar
• Strong data hygiene instincts and attention to detail in CRM records
• Exposure to ABM platforms or campaign attribution reporting