What are the responsibilities and job description for the Digital Marketing Specialist position at DHI Mortgage?
Description
D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.
D.R. Horton, Inc. is currently looking for an Digital Marketing Specialist-MTG. The right candidate supports the creation, execution, and maintenance of digital marketing activities that promote the company’s mortgage products, services, and brand. This role assists with content updates, campaign coordination, social media, e-mail, website support, digital reporting, and compliance requirements to ensure marketing deliverables meet industry and regulatory standards.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Education and/or Experience
D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.
D.R. Horton, Inc. is currently looking for an Digital Marketing Specialist-MTG. The right candidate supports the creation, execution, and maintenance of digital marketing activities that promote the company’s mortgage products, services, and brand. This role assists with content updates, campaign coordination, social media, e-mail, website support, digital reporting, and compliance requirements to ensure marketing deliverables meet industry and regulatory standards.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Assist with the creation, updating, and publishing of digital content across websites, landing pages, email platforms, and social media channels
- Support the execution of digital marketing campaigns, including campaign setup, scheduling, routing for review, and deployment
- Maintain and update website pages, social content, and branch licensing information on all digital platforms
- Monitor social media engagement, prepare content drafts, track trends, and gather analytics to support strategy recommendations
- Prepare routine digital performance reports (traffic, conversions, engagement, lead activity) and assist in identifying insights to optimize campaigns
- Perform ongoing quality checks to ensure links, forms, and content function properly and meet company and regulatory requirements
- Assist with maintaining digital asset libraries, including images, videos, disclosures, and approved content
- Coordinate review of digital marketing materials to ensure accuracy and adherence to mortgage advertising regulations (e.g., RESPA, TILA, UDAAP)
- Support SEO tasks such as updating metadata, optimizing page content, and monitoring local listings for branch locations
- Respond to incoming marketing requests, and complete tasks efficiently to ensure timely delivery
- Support online reputation management, including monitoring reviews and preparing response drafts for manager approval
- Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
- Ability to work overtime
- Ability to travel overnight
Education and/or Experience
- Associate degree or equivalent from two-year college or technical school
- 2–4 years of experience in digital marketing, content coordination, or marketing support in a corporate setting
- Knowledge of digital marketing platforms, including content management systems (CMS), email marketing tools, and social media platforms
- Ability to communicate effectively with all employees, including the executive committee
- Must be able to work within tight deadlines and budget(s)
- Excellent communication, organizational and time management skills
- Ability to manage multiple responsibilities with attention to detail in a fast-paced environment
- Strong computer skills are required. Proficiency in Microsoft Office applications and the ability to learn new programs/systems quickly is essential
- Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
- Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
- The noise level is generally moderate
- Bachelor's degree from four-year college or university in marketing, digital marketing, communications, or related field preferred
- Mortgage or financial services industry experience strongly preferred
- Medical, Dental and Vision
- 401(K)
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life & Disability Insurance
- Vacation, Sick, Personal Time and Company Holidays
- Multiple Voluntary and Company provided Benefits