Marketing Campaign and Event Manager

About The Role

We're looking for a Marketing Campaign & Event Manager to drive pipeline growth through high-impact campaigns and industry events.

This role will own the planning and execution of integrated marketing campaigns (online offline), with a strong focus on:

• Generating high-quality leads
• Supporting enterprise sales cycles
• Showcasing our technology through real-world engagement
  
  

You will work closely with Product Marketing, Sales, and Leadership to ensure campaigns and events are tightly aligned with business goals and revenue targets.

What You'll Do

• Campaign Strategy & Execution
• Plan and execute integrated marketing campaigns across online and offline channels
• Develop targeted campaigns aligned to ICPs and key industry verticals
• Partner with Product Marketing to ensure strong messaging and positioning
• Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns
• Event & Field Marketing
• Own end-to-end execution of industry events, including:
• Trade shows
• Conferences
• Customer demos and roadshows
• Coordinate logistics, vendors, booth design, and on-site execution
• Collaborate with Sales to maximize meetings and pipeline from events
• Pipeline & Lead Generation
• Drive high-quality lead generation and account engagement
• Support Account-Based Marketing (ABM) initiatives
• Ensure strong lead capture, follow-up, and handoff to sales
• Performance Tracking & Optimization
• Track and report on campaign and event performance:
• Leads generated
• Meetings booked
• Pipeline created
• Analyze ROI and continuously optimize campaigns and channel mix
• Cross-Functional Collaboration
• Work closely with:
• Product Marketing (messaging & GTM alignment)
• Sales (account targeting, follow-ups, deal support)
• Content team (campaign assets and collateral)
  

Required Qualifications

• 4–7 years of experience in B2B, B2C marketing, demand generation, or event marketing
• Proven experience managing integrated campaigns and industry events
• Experience in enterprise or deep-tech environments (robotics, hardware, AI, platform)
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Data-driven mindset with experience tracking performance and optimizing ROI
• Excellent communication and cross-functional collaboration skills
  
  

Preferred Qualifications

• Experience in robotics, automation, or industrial technology
• Familiarity with long enterprise sales cycles and complex buying processes
• Experience with Account-Based Marketing (ABM) strategies
• Experience working closely with sales teams to drive pipeline