Paid Social Media Manager

Job Title: Manager, Paid Social

Location: Bethesda, MD

Duration: Direct Hire

Salary Range: $100K – $150K/annum

Open to accept the relocation candidate

Job Description:

We are seeking a highly driven Manager, Paid Social to lead and execute performance-driven social media advertising strategies within a complex retail and eCommerce environment. This role requires a hands-on performance marketer who can manage full-funnel campaigns, drive measurable ROI, and continuously improve campaign efficiency through data-driven strategies.

The ideal candidate brings a strong background in retail or eCommerce marketing, hands-on experience managing product catalogs and dynamic ads, and the ability to operate in a fast-paced, data-driven environment. This individual will collaborate cross-functionally with creative, analytics, and marketing teams while maintaining full ownership of campaign performance and outcomes.

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Key Responsibilities

• Develop and execute comprehensive paid social strategies aligned with business and revenue goals
• Own end-to-end campaign management across social media ads platforms (setup, optimization, scaling)
• Manage and optimize product catalogs and dynamic product ads (DPA) to drive personalized customer experiences
• Analyze campaign performance using platform analytics and third-party tools to drive continuous improvement
• Conduct A/B testing across creatives, audiences, and campaign structures to improve ROI and efficiency
• Partner with creative teams to develop high-performing ad copy and visual assets
• Collaborate with internal stakeholders and external partners to align on campaign strategy and execution
• Monitor budget pacing and allocate spend effectively to meet performance targets
• Identify new growth opportunities through testing, market trends, and platform innovations
• Participate in beta programs and adopt new platform features to enhance performance

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 6 years of experience in paid social, digital marketing, or performance marketing
• Strong hands-on experience with Ads Manager
• Proven experience in retail or eCommerce environments with product catalog management
• Experience managing dynamic product ads (DPA) and large-scale campaign structures
• Strong analytical mindset with experience interpreting performance data (ROAS, CPA, CTR, etc.)
• Experience working with or within agencies supporting retail/eCommerce clients is highly preferred
• Proficiency with marketing analytics tools (e.g., Adobe Analytics or similar platforms)
• Strong project management and organizational skills
• Ability to operate independently and manage multiple priorities in a fast-paced environment

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Ideal Candidate Profile

• Comes from a retail, eCommerce, or agency background supporting retail clients
• Has managed complex, large-scale paid social campaigns beyond plug-and-play platforms
• Demonstrates deep expertise in product catalogs, feed-based advertising, and performance optimization
• Operates with a high level of ownership and accountability for campaign results
• Brings a data-driven approach with a strong focus on testing, learning, and scaling performance
• Exhibits leadership qualities through cross-functional collaboration, mentoring, or stakeholder management
• Comfortable working in a hybrid environment and able to adapt to business needs

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more. Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.