Strategy Director, Social (Taco Bell)

Hybrid Schedule (in office 3x a week)

THE ROLE

Deutsch is looking for a chronically online Strategy Director, Social to help shape an iconic brand’s presence across paid and owned social tactics. This means thinking beyond campaigns – proactively finding ways to keep the brand relevant in the feed and in culture.

This brand has a distinctive & successful voice and persona in social – with a high bar to keep it that way. Your job will be protecting that edge while continuing to evolve it with the next generation of social best practices and emergent social behaviors. You will work as a unit with the client social team, creatives, & partners – deeply embedded & collaborating to bring a shared vision to life.

WHAT YOU'LL DO

Uphold the Social Persona

• Be the ultimate filter for all ideas and tactics on social to maintain consistency of voice
• Refine work with creatives using the brand persona as a north star

Shape the Creative Output

• Be a creative partner pushing the work to be social-first in practice – not just in theory
• Join social productions with an eye for following best practices & brand guidelines

Own Social Thought-Leadership

• Be on the cutting edge of what’s happening across platforms & trends relevant to the brand
• Share always-on thought-leadership and proactive thinking on ways for the brand to activate
• Help raise the bar through thoughtful pushes on experimentation and evolutions
• Own a clear POV on social, not just recycling others’ best practices

Lead the Team

• Be a hands-on partner across disciplines & partners (media, influencers, etc.)
• Build direct relationships with clients as their partner in points of view they can rely on
• Push social as a priority across everything we do – not just social briefs
• Be proactive in leading projects & next steps – not just reacting to direct client asks

Champion Performance

• Be a source of truth for what we know works & what doesn’t
• Be hungry about pushing boundaries to unlock new success
• Define success across brand & business metrics to create accountability across the work
• Use data, social listening, & partnerships with media to track performance over time

WHO YOU ARE

• You truly love living in social – with strong instincts for what works and why
• You are the first of your friends and colleagues to try out new platforms
• You aren’t afraid to get your hands dirty in content creation, giving you an edge in understanding creative concepts & what’s possible in platforms
• You have a proven track record of working with iconic brands on social-first campaigns
• You are culturally obsessed with a finger on the pulse of what’s relevant
• You care about making brands feel like real participants – not observers or followers
• You’re collaborative, direct, and comfortable making decisions in a fast-moving environment
• You balance taste with discipline – knowing when to trust your gut & when to rely on data
• You have infectious passion for social that you bring to all teammates

COMPENSATION

Deutsch offers top of the line benefits, 401K, unlimited PTO and more. The salary range for this role is $150,000-$170,000. The pay is subject to change and may be modified in the future.