Manager, Education Communications & Digital Strategy

Who we are:

Detroit PBS is Michigan’s largest and most-watched public television station serving Southeastern Michigan and serves the most diverse public television audience in the country. Detroit PBS is also the state’s only community-licensed station, meaning it operates independent of any educational, government or other institution. Its funding comes from the community it serves.

Each week more than two million people watch our five broadcast channels, and nearly 200,000 people listen to our radio station, 90.9 WRCJ for classical days and jazzy nights. In addition, Detroit PBS is building the next generation of public media with our rapidly growing digital presence, which has grown to reach more than half a million unique visitors through our website, YouTube channels, and social media platforms each month.

Our core values: excellence, innovation, trust, diversity, engagement and financial sustainability are evident in everything we do. From the engaging content we provide to the way we work with viewers, supporters, board members and employees, to the local events we host, Detroit PBS connects with thousands of our fellow community members each year.

For more information about Detroit PBS, please visit the website https://www.detroitpbs.org/.

The Opportunity

We are actively seeking dynamic and diverse team member to join us in the role of Manager, Education Communications & Digital Strategy in Wixom, MI, in a hybrid work structure.

The Manager, Education Communications & Digital Strategy is a creative and strategic leader responsible for elevating Detroit PBS Education’s digital and communications presence across early learning and the statewide Michigan Learning Channel (MLC).

This hands-on role blends strategy and production—building campaigns, managing platforms, creating content, and using data to strengthen audience engagement and educational impact.

Essential Functions

Digital Strategy & Leadership

• Develop and implement a unified digital engagement strategy supporting both local early learning and statewide education initiatives.
• Oversee day-to-day management of websites, social media, and email platforms to ensure cohesive, high-quality content delivery.
• Translate strategy into action through creative planning, storytelling, and measurable audience growth.
  Website & Platform Management
• Manage and update site content, UX, and SEO performance using WordPress and related CMS tools.
• Upload and curate educational video content in PBS Media Manager, Curate, and YouTube.
• Implement digital tools for newsletters, pop-ups, and engagement tracking.

Social Media & Engagement

• Lead Detroit PBS Education and MLC social media channels, including copywriting, scheduling, and community engagement.
• Produce and publish videos, graphics, and live or virtual event content that engage educators, families, and partners.
• Manage organic and paid campaigns to increase statewide reach and engagement.

Email & Newsletters

• Write, design, and distribute newsletters and email campaigns for educators, families, and partners.
• Manage audience lists, segmentation, and A/B testing in collaboration with Detroit PBS Digital.
• Align all communications with Education’s mission and key messaging priorities.

Analytics & Reporting

• Track performance across platforms using Google Analytics, PBS Domo, and other tools.
• Produce concise reports summarizing engagement trends and digital ROI.
• Use analytics to guide future content, campaigns, and audience development.

Collaboration & Partnerships

• Work closely with Detroit PBS departments and PBS station partners statewide to align education messaging and content.
• Support community and educator engagement events through digital amplification and communications materials.
• Contribute visuals, data, and stories to funder and grant reporting.

Creative & Technical Execution

• Design and produce digital assets using Canva or Adobe Creative Suite.
• Edit short-form videos, manage publishing workflows, and ensure accessibility compliance.
• Train and support staff and partners in Airtable, CMS, analytics dashboards, and digital tools.

Physical Assets

• Collaborate with internal teams to produce flyers, activity books, emails, design graphics, toolkits, impact reports, and other materials supporting engagement content.

Why This Role Matters:

Detroit PBS Education connects Michigan’s learners from preschool through career—serving families, educators, and communities through trusted, accessible public media resources. The Manager, Education Communications & Digital Strategy ensures our stories, resources, and impact are seen, heard, and shared. Through creative execution, digital innovation, and collaborative leadership, this role turns our educational mission into meaningful engagement across the state.

Skills & Competencies:

• Proven ability to lead and execute education-focused digital communications.
• Proficiency in WordPress, HTML/CSS, and email marketing tools.
• Excellent writing and editing skills for educator, family, and community audiences.
• Experience with Canva or Adobe Creative Suite for design and video production.
• Strong organizational and project management skills; comfortable managing multiple priorities.
• Familiarity with PBS Digital tools (Curate, Media Manager, Domo).
• Commitment to education, equity, and lifelong learning.

Qualifications

• Bachelor’s degree in Education, Communications, Digital Media, Marketing, or related field.
• Minimum five years of experience in digital content management, marketing, or audience engagement.
• Demonstrated success leading digital campaigns and managing creative production.

Physical Demands

Individuals must be able to type and sit behind a desk for extended periods of time.

Work Environment

This role offers a hybrid work environment, with a blend of in-office collaboration in a professional office setting and the flexibility of remote work on designated days.

What you’ll get:

• Experience the rewarding feeling of knowing you’re part of an organization committed to the greater good of the community.
• Enjoy a flexible work environment with a hybrid in-person and work from home model.
• Continue to grow and learn through opportunities for personal and professional development.
• Share your input, knowing that your ideas are valued and always welcome.
• Be yourself! We believe your uniqueness makes you an even greater asset to the team.

*No telephone calls or third parties.

Detroit Public Media, d/b/a Detroit PBS and WRCJ 90.9 FM, is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability status, marital status, military status, or protected veteran status. Employment decisions at Detroit PBS will be based on merit, qualifications, and abilities. The specific statements above are not intended to be all inclusive.