About Dessert Oasis Coffee Roasters (DOCR)

Dessert Oasis Coffee Roasters is an award-winning specialty coffee company with four cafes throughout Southeast Michigan. Since 2009, we've been committed to sourcing exceptional coffees, fostering meaningful relationships throughout the coffee supply chain, and creating welcoming spaces centered around hospitality, education, and community.

Our team believes great marketing tells meaningful stories. From coffee producers and seasonal menus to educational programming and local partnerships, every campaign is an opportunity to connect people with the work we care about.

Position Summary

The Marketing Coordinator supports the execution of marketing initiatives across Dessert Oasis Coffee Roasters while helping maintain a consistent brand experience across digital, retail, and community channels. Working under the direction of the Creative Marketing Manager, this role assists with content creation, social media management, email marketing, campaign execution, and day-to-day marketing operations.

This is an ideal opportunity for an early-career marketing professional looking to gain experience across multiple areas of marketing, branding, and creative production within a growing specialty coffee company.

Coffee knowledge is preferred but not required. DOCR has a thoughtfully developed in-house Education Department, and the Marketing Coordinator will receive ongoing coffee education to better understand our products, coffee, producers, and brand.

Key Responsibilities

Marketing & Campaign Support

Assist with the execution of marketing campaigns supporting:

• Coffee releases

• Specialty drink launches

• Menu updates and additions

• Seasonal bakery releases and promotions

• DOCR’s Education Department programming for public classes and DOCR Academy

• Wholesale initiatives

• Community events

• Retail promotions

Help coordinate campaign timelines and ensure marketing assets are delivered on schedule.

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Social Media

Support the day-to-day management of DOCR's social media presence.

Responsibilities include:

• Assist with the planning and management of our social media accounts

• Scheduling and posting content

• Assisting with content planning

• Community engagement

• Responding to comments and messages when appropriate

• Tracking performance metrics

• Helping maintain the content calendar and pivoting as needed

• Assist in identifying trends, content opportunities, and engagement strategies

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Email & SMS Marketing

Assist in creating and executing customer communications through email and SMS.

Including:

• Building email campaigns through MailChimp, Eventbrite, Square, and other platforms

• Updating and maintaining campaign assets and templates

• Testing and scheduling emails

• Maintaining subscriber lists

• Supporting promotional campaigns

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Copywriting & Marketing Communications

Assist in developing written marketing communications that reflect DOCR's brand voice and storytelling approach.

Responsibilities include:

• Drafting social media captions for review and approval

• Drafting email marketing copy using established campaign direction

• Assisting with promotional messaging across digital marketing channels

• Supporting blog content, website updates, and other written marketing materials

• Collaborating with the Creative Marketing Manager to refine messaging and maintain brand consistency

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Content Creation

Assist with creating marketing collateral including:

• I-Phone photography, short-form video, and reels

• Coordinate with the Creative Marketing Manager on photography and video needs for upcoming campaigns

• Behind-the-scenes content

• Asset organization

• Usage of CapCut for reel-editing needs

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Administrative Marketing Support

Help keep the Creative Department organized by:

• Maintaining marketing calendars

• Organizing digital assets

• Coordinating project requests

• Tracking deadlines

• Preparing files for production

• Managing marketing inventory and promotional materials

• Assisting with vendor communication

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Event & Community Marketing

Support local marketing initiatives by:

• Assisting with event promotion through all channels

• Coordinating ticket giveaways with the Creative Marketing Manager and vendor partners

• Supporting community partnerships

• Helping execute in-store marketing

• Capturing event content and video as needed