What are the responsibilities and job description for the Social Media Content Specialist-TOPO (HYBRID) position at Designer Brands?
At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.
The Opportunity
Imagine shaping the voice of a brand that inspires confidence and celebrates individuality. As a Social Media Content Specialist, you’ll be the creative force behind Designer Brands’ social presence—bringing stories to life, sparking conversations, and building a community that feels connected and seen. This isn’t just about posting content; it’s about creating moments that matter and amplifying the experiences our customers love.
You’ll work closely with marketing, creative, and product teams to craft original content, source authentic user-generated stories, and capture real-time experiences at events. If you thrive in a fast-paced environment, love experimenting with trends, and have a passion for storytelling, this role is your chance to make an impact.
What You’ll Be Doing
Your day-to-day will be dynamic and creative. Here’s how you’ll make it happen:
Content Creation & Publishing
Skills & Strengths
The Opportunity
Imagine shaping the voice of a brand that inspires confidence and celebrates individuality. As a Social Media Content Specialist, you’ll be the creative force behind Designer Brands’ social presence—bringing stories to life, sparking conversations, and building a community that feels connected and seen. This isn’t just about posting content; it’s about creating moments that matter and amplifying the experiences our customers love.
You’ll work closely with marketing, creative, and product teams to craft original content, source authentic user-generated stories, and capture real-time experiences at events. If you thrive in a fast-paced environment, love experimenting with trends, and have a passion for storytelling, this role is your chance to make an impact.
What You’ll Be Doing
Your day-to-day will be dynamic and creative. Here’s how you’ll make it happen:
Content Creation & Publishing
- Develop and publish 15–20 pieces of original content weekly across platforms, with a strong focus on short-form video for Instagram Reels and TikTok.
- Own the scheduling and publishing process, ensuring posts are accurate, timely, and visually engaging.
- Keep profiles fresh by updating bios, links, highlights, and pinned content.
- Respond to positive engagement promptly and flag trending feedback—both positive and negative.
- Identify opportunities to deepen relationships through social storytelling and propose new engagement strategies.
- Stay ahead of social trends, algorithm changes, and competitor activity.
- Make strategic recommendations to keep our content relevant and exciting.
- Partner with marketing to source, curate, and manage user-generated content (UGC).
- Ensure UGC meets brand standards and provide feedback for quality and consistency.
- Collaborate with creative teams on visual concepts for product launches, seasonal campaigns, and photoshoots.
- Attend races and industry events to capture real-time content—from athlete spotlights to behind-the-scenes moments.
- Track and report on social performance metrics like engagement, reach, and conversions to refine strategy.
Skills & Strengths
- Ability to create engaging content for Instagram Reels, TikTok, and other platforms.
- Strong written and verbal communication skills with a knack for maintaining a consistent brand voice.
- Proficiency in photo/video editing tools (Adobe Photoshop, Lightroom, Final Cut Pro, CapCut).
- Comfort with event attendance and live content capture.
- Strong analytical skills to interpret data and optimize content.
- Collaborative mindset and ability to work cross-functionally.
- Adaptability to thrive in a fast-paced, hybrid work environment.
- 1 years in social media, digital marketing, or content creation.
- Familiarity with Adobe Creative Suite and social media management tools (e.g., Sprout Social).
- Understanding of influencer marketing and UGC workflows.
- Passion for running or the outdoor industry is a plus.
- Bachelor’s degree in Marketing, Business, Advertising, Art, or related field—or equivalent experience.
- Hybrid role based in Framingham, MA (2 days in-office, 3 remote).
- Occasional weekend/evening work for event coverage.
- Approximately 10% travel for races, industry events, and photoshoots.