Business Development Manager- Graphics

In 1989, Wikoff’s first continual improvement department was established, adopting a Total Quality Management approach. Over the years, the department has matured and expanded its vision to include not only oversight of the quality management system, but also training programs and employee safety while adopting other improvement methodologies such as lean and six sigma.

Fred Wikoff didn't want Wikoff Color to be just another ink company. He wanted to produce high quality, tailor-made inks for the most challenging avenues of the printing industry. He also wanted to form consultative partnerships with the highest level of service out there. Since 1956, that's what we've done.

Job Summary:
The Wikoff Graphics team delivers the products, support and expertise our customers need to excel in the graphic arts industry. We offer a full line of high-performance photopolymer plates, processing equipment, imaging software & hardware along with consumables used in the flexographic printing and pre-press printing market.
The Business Development Manager (BDM) is responsible for driving new customer acquisitions and expanding Wikoff’s presence in the graphics, flexographic, and narrow web markets. This role focuses on identifying growth opportunities, building strong customer relationships, and collaborating with sales, technical, and manufacturers product teams to deliver value-driven solutions.
The ideal candidate is a commercially minded, technically proficient individual contributor who thrives in a demonstrating value, providing technical knowledge and enjoys building long-term partnerships.

Key Responsibilities:
New Business & Market Expansion

• Identify, qualify, and develop new customer opportunities within the graphics and flexographic printing markets.
• Build and maintain a healthy pipeline of prospects through networking, referrals, industry events, and targeted outreach.
• Expand penetration within existing accounts by uncovering new applications, technologies, and services.
• Support strategic growth initiatives tied to new products, markets, and geographies.

Customer Engagement & Sales Execution

• Lead discovery conversations to understand customer needs, workflows, and technical requirements.
• Partner with TSRs, Field Service Engineers, and Product Management to develop tailored solutions.
• Present Wikoff’s value proposition, including plates, equipment, software, and services.
• Support pricing discussions, contract negotiations, and onboarding of new customers.
• Maintain accurate opportunity tracking, forecasting, and customer activity in CRM.

Cross-Functional Collaboration

• Work closely with the Business Manager, Graphics on growth strategy and key account development.
• Coordinate with Technical Service, Operations, Supply Chain, and R&D to ensure opportunities are fully supported.
• Support field trials, product launches, and customer transitions to new technologies.
• Provide market feedback on customer needs, competitive activity, and product performance.

Market Intelligence & Strategy

• Monitor industry trends, competitive dynamics, and emerging technologies.
• Share insights to support product development, pricing strategy, and go-to-market planning.
• Contribute to annual business planning and territory growth strategies.

Qualifications:

• Bachelor’s degree, preferably in Chemistry or Business with a focus on graphics, packaging, or related field.
• 3-7 years of experience in ink/printing, or similar adjacent industry.
• Strong consultative selling and relationship-building skills
• Ability to work cross-functionally in a technical environment
• Proficiency with CRM systems and sales reporting tools
• Willingness to travel regularly to support customers and industry events

This company is an Equal Opportunity Employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual orientation, gender identity, national
origin, disability, age, or protected veteran status.