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Senior Sales Representative

Denver East Machinery Company LLC
Denver, CO Full Time
POSTED ON 7/29/2025 CLOSED ON 1/25/2026

What are the responsibilities and job description for the Senior Sales Representative position at Denver East Machinery Company LLC?

As a Construction Equipment and Service Sales Consultant, you will be a valued member of Denver East Machinery Company based in Aurora, Colorado. This role is expected to generate revenue by acquiring new customer accounts, developing excellent customer relations and maintaining customer satisfaction to successfully meet the assigned sales goals. You will be responsible for: Setting up the calls to sell equipment, trucks, and hauling of purchased/service equipment and selling Repair Service to current customers and businesses.


This position is a great fit for your career if you have:

  • Knowledge and experience in sales, marketing and/or business processes
  • Built strong business relationships with current and future customers through displaying a high level of initiative, integrity and meeting your commitments
  • Displayed the ability to be an expert by maintaining up-to-date product knowledge and equipment expertise to enhance your sales performance
  • Demonstrated an understanding of your customers, your market, and your sales processes
  • Shown commitment to excellence by completing accurate, detailed, and timely documentation related to sales plans and call reports
  • Enjoyed the challenge of meeting monthly sales goals
  • Practiced safety standards by showing a focus on always keeping yourself and your team members safe.


Qualifications

  • 2 years of related education, work and/or related military experience
  • Love a fast-paced role with flexible/non-standard work hours
  • Inside business-to-business and business to consumer sales experience
  • Ability to work autonomously, effectively manage the sale cycle and work independently
  • Exceptional communication, negotiation, and time management skills
  • Excellent customer service skills
  • Demonstrated negotiation skills
  • Self-motivation
  •  Effective communication skills


You will be rated on these Key Performance Indicators

  • Acquisition speed acquiring and onboarding new customers
  • Support for current customer base – sales to existing customers
  • Locate new and used equipment to sell – number of pieces of equipment
  • Help with marketing current equipment on the lot – customer outreach and social media usage
  • Cold call for sales leads and equipment purchases – number of calls


Pay is a mix of base salary and commissions and is based on experience. Because this has a commission component earning potential is unlimited. 

Salary.com Estimation for Senior Sales Representative in Denver, CO
$86,586 to $116,853
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